Oculum and oculus are forms of the work "eye" and "ad" means "up to" so this would mean something like "an eye to an eye"
I think the actual phrase you are looking for is "oculum pro oculo dentem pro dente" which means "eye for an eye, a tooth for a tooth"
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"Ad hoc" refers to anything temporary or made for a specific purpose. So an ad hoc system may be used for an unencountered problem, or an ad hoc committee to settle certain issues (took me three minutes to write this).
If you have an ad on a web page, the ad counts the amount of people that go on the website and pay so much per person.
An advertising network is a company who connects advertisers to websites that want to be hosts for their advertisements. They must find ad space and fill it.
data collection for serving ad's
"AD video provides any type of video setup you may require. This can be computer, online or offline, or television setups. They will setup and supply anything you may need for video."