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Radio waves and microwave.
it is usually used as a participle (a verb (broadcast) that functions as an adjective by adding 'ing') - e.g. in The show was filmed right at our local broadcasting station, broadcasting is an adjectival form supplementing the word station. I can't think of a case where it would be a gerund (a verb that functions as a noun by adding 'ing'), but it can be used as a normal verb form (e.g. we are broadcasting live from New Brunswick).
types of broadcasting
what does a broadcasting company do? well they manges TV or radio station, broadcasting is the distribution of audio and video content to a dispersed audience.
The churn rate is the number of individuals who move out of a group in a specified period of time. In broadcasting the churn rate can be used to measure the number of viewers/listeners and determine the steady viewership of the show.