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Online reputation refers to the collective image or impression of an individual or a business as perceived by others based on their digital presence. This encompasses all online information like reviews, social media activity, forum discussions, and news articles. It's essentially how you or your business are viewed and judged in the virtual world.

Think of it like a digital footprint that leaves a lasting impression on those who come across it. Your online reputation is shaped by what others say about you online, and it can greatly influence how people perceive your brand, products, or services.

In today's digital age, online reputation plays a crucial role in building trust and credibility with your audience. A positive online reputation can attract customers, drive growth, and establish a strong brand identity, while a negative one can deter potential customers and damage your brand's image.

By understanding the importance of online reputation, you can take steps to maintain a positive digital presence, engage with your audience, and build a trustworthy image that resonates with your target market.

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βˆ™ 6mo ago
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βˆ™ 7y ago

Online reputation is about what your online presence is and how are your customers/audiences reacting towards the product or services of your business through reviews and feedback.

Online reputation is closely related to online reputation management aka (ORM). It is basically the practice of crafting different strategies to influence target customers/audience to give positive reviews and feedback about your online business.

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