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The optional parts of a business letter are only important if they are applicable.

For example, a reference line would not be necessary for all business letters and serve no purpose unless there was something specific to reference. If the letter is sent to the recipient only, there would be no need to use the "cc" reference; or if nothing is included with the letter, the "encl." notation would be of no importance.

If any of the optional parts of a business letter are applicable, then they are important to use.

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Q: How important to use optional parts of a business letter?
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