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The National Association of Community Chests, which is today the United Way of America, was established in 1927, and in 1947 gave their first Red Feather Award to former General Electric president Gerard C. Swope. According to a 1953 Life magazine blurb, the symbol of a feather has stood for virtue and good deeds since the days of ancient Egypt. The National Association of Community Chests, which encouraged contributions to help those less fortunate than oneself, gave the red feather award to those who donated to their community chests.

The slogan "Wear Your Red Feather Proudly" means to be proud of the fact that you have helped others through your contribution.

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Q: What is the significance of the 1953 post mark-wear your red feather proudly?
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