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Why is the soap named after Ajax?

Updated: 5/27/2024
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Wiki User

13y ago

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Ajax cleanser (or Ajax brand cleanser with bleach) is a powdered household and industrial cleaner introduced by Colgate-Palmolive in 1947. Its slogan was "Stronger than dirt!", a reference to the mythical character Ajax, one of the strongest characters in Greek Mythology.

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13y ago
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1mo ago

The soap brand "Ajax" is named after the Greek mythological hero Ajax, known for his strength and effectiveness in battle. The name is meant to convey the idea of powerful cleaning and getting rid of dirt easily.

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Q: Why is the soap named after Ajax?
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