What are the standard sizes for banners?
The standard sizes for banners can vary depending on where and how they are used. However, here are some common banner sizes used in digital marketing and advertising:
1. Leaderboard: Typically 728 pixels wide by 90 pixels tall. This banner size is often used at the top of web pages.
2. Full Banner: Measuring 468 pixels wide by 60 pixels tall, full banners are often placed at the top or bottom of web pages.
3. Half Banner: Half banners are 234 pixels wide by 60 pixels tall and are used in various locations on web pages.
4. Skyscraper: There are different sizes of skyscraper banners, with a common size being 120 pixels wide by 600 pixels tall. Another standard skyscraper size is 160x600.
5. Rectangle: Rectangle banners come in various sizes. A common size is 300 pixels wide by 250 pixels tall, often used in the sidebars of webpages.
6. Square: Square banners are typically 250 pixels by 250 pixels. They are commonly used in sidebars and for social media advertising.
7. Button: Button banners are small and square, usually measuring 125 pixels by 125 pixels.
8. Large Rectangle: Large rectangle banners are 336 pixels wide by 280 pixels tall and are often used for visual impact on webpages.
9. Billboard: Billboard banners are wide and short, usually measuring 970 pixels wide by 250 pixels tall. They are used for header sections on webpages.
10. Mobile Banners: With the rise of mobile devices, mobile banners have become crucial. Common mobile banner sizes include 320x50 (for mobile leaderboard) and 300x250 (for mobile rectangle).
It's important to note that banner ad sizes may vary slightly depending on the advertising platform, and new sizes may emerge as design trends and platform requirements evolve. When creating banner ads, it's advisable to follow the specific size guidelines of the platform where you plan to display them for the best results.