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obligatory adaptation occurs when a marketer if force to make minimal changes or make modification to it product design before it can gain entry to local country where as discretionary adaptation also referred to as voluntary adaptation is changes that is made by the marketer by choice to satisfy new market.

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12y ago
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6mo ago

Obligatory adaptation of a product refers to modifications that are necessary for the product to meet legal regulations or technical standards in a particular market. Discretionary adaptation, on the other hand, involves optional modifications made to the product based on consumer preferences or market trends, which are not mandatory for market entry but can enhance the product's competitiveness.

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Q: Distinguish between obligatory and discretionary adaptation of a product?
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