What should be the features of a sales letter and how would you attract the readers?
A sales letter may be offering farm machinery, ladies lingerie,
or roof repair. There is no standard, sure fire, letter for
sales.
The important feature of a sales letter is to know your
customer; what they need, what price they can pay, what qualities
of a product are important to them. If you know your customer,
these are the features that should be highlighted in a sales
letter.