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Differentiation is what characteristics you are promoting to the consumer that makes your product different and/or of higher value than your competitors products offerings.
Positioning generally comes next and relates to the position in the market your are targeting. i.e. low cost, middle ground or higher end price brackets. basically who in the market your product will be targeted at. (segmentation)
In the example of a beer product the differentiation may be that your beer is all natural with no added extras and your positioning strategy may be that your product is aimed at the higher priced end of the spectrum or people of a higher socio-economic standing in soiciety.
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What is The Marketing Segmentation and Positioning Process?
segmentation, differentiation, positioning
What is the difference between high tech product positioning and high touch product positioning?
difference between high tech positioning and high touch positioning?
What is the difference between Integration and differentiation?
integration is reverse of differentiation and vice versa
What is the difference between determination and differentiation?
Determination is coming to a factual conclusion on a singular thing while differentiation is the difference between two or more things... So you could make a determination about the differentiation
Relationship between Product Positioning and product differentiation?
Product differentiation refers that how you differentiate your products in terms of service, personnel, image, quality which will be considered as unique and other cannot provide this one. On the other hand positioning refers that what customers think about your product or what perception in their mind regarding your products.
A significant difference between perfect competition and monopolistic competition is that?
Product differentiation
What is the difference between differential and differentiation?
A differential is the result gained when mathematical differentiation is applied to a function. Differentiation in maths is the function which finds the gradient of a function in terms of x. Differentiation in biology is the specialisation of unspecialised cells such as stem cells into active cells.
What is the difference between VLAN CoS Preservation and CoS differentiation?
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What word is synonymous to the word distinction?
Synonyms for distinction are: difference, discrimination, differentiation.
Difference between Cursor-Positioning commands and Display-Adjusting commands?
Cursor Positioning commands mainly used in CLI and Display Adjusting commands mainly used in GUI..
What is the difference between brand positioning and a big idea of a brand and how do you define big idea in simple terms?
The difference between brand position and a big idea is how a given advertising idea is placed.
What is the difference between differentiation and specialization?
Differentiation is when everyone does something different, while specialization is where everyone specializes in specific knowledge or tasks. Specialization requires advanced knowledge or ability while differentiation only requires doing something different but not exclusively requiring specialized knowledge, e.g. job rotation.
