How do you get a song played in a Nike commercial?
Usually, the advertising agency responsible for the Nike account
has a musical director. He or she comes up with some possible songs
that would fit the newest commercial, and then works with whoever
the commercial's producer is going to be. If you are asking how you
get your song played in a commercial, normally the advertisers
prefer a song that is already a hit (or should have been a hit),
although there are sometimes exceptions if the ad agency or
producer is attracted to a particular song they saw on YouTube or
heard in some other venue.