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I assume that you're asking about the Korean automaker Kia.
Kia roughly translates to 'arising from Asia'.
The Korean word for Kia is '기아', pronounced 'ghee-ah'.
'기 (ghee)', 'Ki' part of Kia, is from Chinese letter '起', which means to arise.
'아 (ah)', 'a' part of Kia, is from Chinese letter '亞', which means Asia.
However, note that Kia is a made-up name and there was no such a word in Korean before Kia registered its trademark. As a result, few Koreans are aware of the actual meaning unless they're told by the individual Chinese characters.
Another important thing to note is that Kia sounds very similar to the Korean word (and also Japanese word) for 'gear', possibly contributing to the naming.
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