Many of the quantitative techniques fall into two broad categories: # Interval estimation # Hypothesis tests Interval Estimates It is common in statistics to estimate a parameter from a sample of data. The value of the parameter using all of the possible data, not just the sample data, is called the population parameter or true value of the parameter. An estimate of the true parameter value is made using the sample data. This is called a point estimate or a sample estimate. For example, the most commonly used measure of location is the mean. The population, or true, mean is the sum of all the members of the given population divided by the number of members in the population. As it is typically impractical to measure every member of the population, a random sample is drawn from the population. The sample mean is calculated by summing the values in the sample and dividing by the number of values in the sample. This sample mean is then used as the point estimate of the population mean. Interval estimates expand on point estimates by incorporating the uncertainty of the point estimate. In the example for the mean above, different samples from the same population will generate different values for the sample mean. An interval estimate quantifies this uncertainty in the sample estimate by computing lower and upper values of an interval which will, with a given level of confidence (i.e., probability), contain the population parameter. Hypothesis Tests Hypothesis tests also address the uncertainty of the sample estimate. However, instead of providing an interval, a hypothesis test attempts to refute a specific claim about a population parameter based on the sample data. For example, the hypothesis might be one of the following: * the population mean is equal to 10 * the population standard deviation is equal to 5 * the means from two populations are equal * the standard deviations from 5 populations are equal To reject a hypothesis is to conclude that it is false. However, to accept a hypothesis does not mean that it is true, only that we do not have evidence to believe otherwise. Thus hypothesis tests are usually stated in terms of both a condition that is doubted (null hypothesis) and a condition that is believed (alternative hypothesis). Website--http://www.itl.nist.gov/div898/handbook/eda/section3/eda35.htm
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Quantitative techniques allow businesses to measure results. With quantitative techniques businesses can know where they stand within their industry against their competition.
Identify market segments Determine pricing Predict sales Evaluate campaign performance Enhance customer experience
Quantitative techniques provide managers with concrete evidence and information, which allows them to make better decisions. Without quantitative techniques, managers would guess and risk assets of the business.
According to one definition, quantitative procedures are those that give decision-makers a powerful and organized way to analyze quantitative data. The management uses this scientific approach to problem-solve and make decisions.
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The quantitative techniques are basic computations that are used in science. The two main categories are hypothesis tests and interval estimations.
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1.Quantitative 2.Qualitative
The main advantage of quantitative techniques is that it provides limited scope and depth to the research. Also, it can be easily manipulated so that the researcher can achieve the desired outcome of the research.