History of the Max Mara Fashion House?
The Italian fashion house known as Max Mara has been designing
high quality, ready-to-wear clothing for nearly 60 years. Over the
span of the past six decades, Max Mara has emerged from its
original fashion house to become a world wide brand. Mara Max now
has a market presence in over 2000 stores and nearly 100 countries.
Here is an inside look at the history of the Mara Max fashion house
and the secret to their success.
The original Mara Max fashion house was founded by Achille
Maramotti in 1951. Located in the northern Italian city of Reggio
Emilia, Achille Maramotti launched the Mara Max name after spending
four years cutting his teeth on the European couture fashion
circuit. The Mara Max brand is named after a shortened version of
the designer’s last name.
Although ready-to-made clothing has an almost universal
domination of the modern fashion industry, it is important to
remember that mass produced ready-to-wear clothing was barely
unheard of outside of basic work clothes during the 40s and 50s.
Achille Maramotti had the ability to stay ahead of the curve on
where fashion was heading as an industry. Mara Max was an unusual
fashion house for its time in that it was one of the first major
houses to introduce well-designed clothing to serious fashion shows
that was designed to be mass produced and marketed to mainstream
shoppers.
Although Max Mara’s line of ready-to-where clothing for women
remains the central flagship brand of the Mara Max name, there are
now nearly 40 different lines of clothing that are designed by the
fashion house. Some of the most popular and successful lines of
clothing designed by Max Mara include iBlues, Sportmax, Weekend
Mara Max, Marina Rinaldi and Max & Co. With the exception of Max &
Co, Max Mara continues to primarily produce classic clothing that
has been inspired by modern fashion principles and is marketed to
mature, fashion forward women.