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Catedral de Santa María la Menor was created in 1540.

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Q: When was Catedral de Santa María la Menor created?
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Continue Learning about Art History

History of the Max Mara Fashion House?

The Italian fashion house known as Max Mara has been designing high quality, ready-to-wear clothing for nearly 60 years. Over the span of the past six decades, Max Mara has emerged from its original fashion house to become a world wide brand. Mara Max now has a market presence in over 2000 stores and nearly 100 countries. Here is an inside look at the history of the Mara Max fashion house and the secret to their success. The original Mara Max fashion house was founded by Achille Maramotti in 1951. Located in the northern Italian city of Reggio Emilia, Achille Maramotti launched the Mara Max name after spending four years cutting his teeth on the European couture fashion circuit. The Mara Max brand is named after a shortened version of the designer’s last name. Although ready-to-made clothing has an almost universal domination of the modern fashion industry, it is important to remember that mass produced ready-to-wear clothing was barely unheard of outside of basic work clothes during the 40s and 50s. Achille Maramotti had the ability to stay ahead of the curve on where fashion was heading as an industry. Mara Max was an unusual fashion house for its time in that it was one of the first major houses to introduce well-designed clothing to serious fashion shows that was designed to be mass produced and marketed to mainstream shoppers. Although Max Mara’s line of ready-to-where clothing for women remains the central flagship brand of the Mara Max name, there are now nearly 40 different lines of clothing that are designed by the fashion house. Some of the most popular and successful lines of clothing designed by Max Mara include iBlues, Sportmax, Weekend Mara Max, Marina Rinaldi and Max & Co. With the exception of Max & Co, Max Mara continues to primarily produce classic clothing that has been inspired by modern fashion principles and is marketed to mature, fashion forward women.


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