The Italian fashion house, Max Mara, created by Achille Maramotti has long preceded it’s reputation as a mass producer of designer quality clothing. The collection range wide from every day wear to wedding gowns. The affordable prices combined with runway fashions makes the line convenient and practical for the average consumer. Every girl deserves to feel like she looks like a million bucks, and with the Mara line it’s more then just a possibility.
Known for it’s refined elegance and class, Maramotti actually invisioned the Max Mara name from Count Max, who was a local characted who was seldomly presentable from his addiction to alcohol. Although more than thirty-five labels have spawned from this power fashion house, the Mara line remains the core of the company. With over 2,250 stores in over 90 countries Maramotti has accomplished his dream of making a memorable mark on the history of fashion.
The designers have proven a nack for finding phenomenal fabrics and transforming them into extraordinary everyday women’s wear. The outlet stores provide a wide range of colors, heim lengths, and sizes to conform for mix and matching, and a permanent fixture in anyone’s daily wardobe choices. This particular line alone grosses more in a year then most people make in ten years. Max Mara is the face of affordable, high end clothing, and works hard to maintain it’s reputation of working for the public. After all, it is the public that can make or break you, especially in the fashion industry.
Maramotti has employed some of the biggest names in the fashion industry including Dolce & Gabbana and Karl Lagerfield giving the inspirations for his collections a wide spectrum. From Japanese influences, pajama suits, and deconstructed tailoring, his lines appeal to female naked eye. Each decade, a smooth transition is made by the fashion house to fit the times, even being the first to bring older trends back into style. As an implausible trendsetter, the House of Max Mara will be pulling in new, fresh, fashionistia’s for years to come.
Jenna Attoui
Donna Caren!!
Well, there's a fashion house that starts with X if that will do--Xoxo
Eric Fayer
1909 / 1910. Founder Gabrielle "Coco" Chanel
Veblen
Conspicuous consumption was most common in Northern cities.
Conspicuous consumption is the acquisition and display of expensive or luxury items to suggest that one is wealthy. Often times, this will attract attention to one's wealth.
Thorstein Veblen
Americans are notorious for conspicuous consumption. Such items as large homes, expensive cars, jewelry, boats, clothing, and entertaining are all examples of how Americans flaunt their wealth.
conspicuous consumption
conspicuous consumption
There are three broad types of consumption: 1. Physical consumption 2. Conspicuous consumption 3. Risk-averse consumption Physical consumption is all about buying and using/ eating goods and services. This type of consumption leads to physiological well being. Conspicuous consumption is what leads to peer group recognition. Buying designer clothes for exorbitant price or going on an exotic holiday with the purpose of standing out are examples of conspicuous consumption. Risk-averse consumption is where the consumer wants to be absolutely sure about the product and rarely experiments. Health care products, banking services, insurance, very high value purchases fall in this category.
The term "conspicuous consumption" was developed by American economist and sociologist Thorstein Veblen in his book "The Theory of the Leisure Class" published in 1899. He used the term to describe the concept of people buying and displaying luxury goods to showcase their wealth and social status.
hi. I'm looking for answer on second part of this question. I really cannot find any argumant for conspicuous consumption, and why is it importan. I was thinking about its power to affect economy, or to improve quality of products from lower shelf, but i do not what to add more
The Theory of the Leisure Class
conspicuous consumption A+