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Artificial value is an idea in advertising where, with ads, there is an apparent value in the product advertised, when in reality the picture on the ad, and the ad itself, have no inherent value to the consumer whatsoever. Yet the ad is attempting to convince the consumer that this value they are seeing in the ad is enough for them to go to the store where the product that is advertised and is being sold and buy it.

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Q: What is artificial value?
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