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What is a positioning statement?

Updated: 12/16/2022

Wiki User

∙ 14y ago

Best Answer

A position statement is an opinion.

Tom Schmidt ∙

Lvl 10

∙ 2y ago

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Wiki User

∙ 14y ago

We at XXX car company build automobiles for the discerning consumer wanting comfort and luxury in a fuel efficient and environmentally friendly vehicle.

I made up this example

This answer is:

Wiki User

∙ 15y ago

A position statement is an opinion.

This answer is:

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Q: What is a positioning statement?

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Related questions

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"the relentless pursuit of perfection" Actually, that's a themeline or tagline, not a positioning statement. While most marketers are very tight-lipped about exposing their actual positioning statements, a positioning statement for Lexus would probably read something like this. For affluent drivers who seek luxury vehicles of the highest quality and reliability, Lexus constantly pursues the finest materials, the best technologies and the ultimate in quality control to ensure the perfect luxury vehicle experience.

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