SWOT stands for strengths, weaknesses, opportunities and threat. The SWOT analysis of Malaysia Airlines finds that Malaysia Airlines' personnel place a high emphasize on hospitality. The airlines' organizational structure is well designed, but still has some weaknesses in the business area. There are opportunities offered in the area of customer satisfaction. Economy, competitors, terrorism and technology are all considered threats to Malaysia Airlines.
Well, In todays airline industry, the SWOT is most commonly used in International airports. Continental does not use a SWOT, the biggest user being Bearskin Airlines. what is bearskin
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SWOT stands for Strengths, Weaknesses, Opportunities, Threats. I interpret 'your own swot analysis' as an analysis of yourself of these things.
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I need SWOT analysis and PESTAL analysis of BLUE STAR LIMITED