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Probably so that they can attract customers that prefer fewer amenities and fewer restrictions on the accounts. Often, if you get a student who zeros out his account often, while in college when he prefers that type of account, you can retain him as a customer later, when he starts to earn more money.

Also, even though no frills accounts often attract lower deposit sizes, a lot of those low deposit sizes still adds up to a lot of money.

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Q: Why do banks offer no frill accounts?
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