putting prices up
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it will either increase or decrease profit. Prepaid expense should increase profit as the amount has been overstated.
A reason for the decrease in net profit margin is when an increase in business running expenses incur.
A simple answer - expenses increased somewhere within the business. If sales increase, then so should the profit margin theoretically. If the profit margin decreases, then expenses increased.
Net profit can be increased by income from non operating activities of business like dividend income or interest income etc.
Profit maximization is the ONLY appropriate goal for a business. Even under a so-called "social responsibility" regime, a business only engages in such schemes because it thinks it can increase profits by doing so.