Astrology fulfills two basic needs that a lot of humans have:
-a strong desire to understand where they come from and why they are the way they are. People also enjoy the sometimes deeper insights it can render about personalities and personal interactions between them and others.
Human beings also have always had a tendency toward planning and it was very necessary at one point to know when was the right time to do things, particularly planting and farming. This spilled over into other diasporas of human life, and astrology is often used as a predictive tool to fulfill this curiosity or render guidance.
For those who scratch the surface with Sun sign and sometimes natal astrology it may be nothing more than a manifestation of the Forer Effect, which encompasses the idea that many people tend to believe in personality descriptions and confirm their accuracy if they are told that such descriptions were tailored to themselves personally and are mostly positive.
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Life is a great unknown. Most of us would like to think there is some sort of "plan" to it all.
When you are left to make all the judgment calls in your life it's nice to have something to help...
Astrology in one form or another has been around since man first looked up and realised there was a pattern in the movement of the stars. Looking to the heavens for answers isn't all that far-fetched. There are lots of people who can tell you it works for them. And if they believe it so, it is.
Confirmation bias.
It's easier to remember an event than a non-event. People remember the few times that a horoscope was spot on, and forget the many times when it was dead wrong. Also, horoscopes are written in such a way so as to be applicable to large numbers of people by making generalizations. The difference is between, "Bob, your cat Spanky died yesterday" and "I see a painful event in your past".
There are many reasons why people believe in astrology. One reason is that many expert astrologers' predictions are often right. Another reason is that people believe astrology can help them understand themselves and the world around them better. Additionally, some people believe that astrology can help them make better decisions in their lives. you should do an online consultation through the best astrologer in India.
People believe that astrology interprets the influences of the heavenly bodies on human affairs.
Because they want to know what is going to happen in the future. Like if they get rich or famous or meet a celebraty. Or some people want to know when they are going to die...