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There are many benefits of Franchising. In respect to retail business where competition is relatively high, franchise ensure business success through advertising word of mouth and creating brand awareness. In order to attract customers and build image quality, size and loyalty franchising is a tool widely used. Franchising also creates brand equity over x amount if time. It is for more advantages and important to franchise for retail business to hold of competition. Product success and profitable sales margin have direct effect on retail business

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Q: Why franchise important for retail business?
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