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H J Whitley had the first electric lit sign in Hollywood which read Whitley Heights. It was so successful in advertising the land he had for sale that he suggested to his business partner, Harry Chandler, owner of the Los Angeles Times that he put up a sign on his Hollywood land that he needed to sell. The sign read Hollywoodland and was only going to be there for a year. The arrival and growth of the movie industry changed that.

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Q: Why did HJ Whitley use Hollywoodland sign?
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