Why does the company lacote use the crocodile in their logo?
The alligator that is embroidered on Lacoste tennis shirts comes
from the nickname of founder Rene Lacoste. Lacoste was a tennis
star in France in the '20s and '30s, and was nicknamed "Le
Crocodile". Lacoste wore tennis shirts embroidered with an
alligator on the left breast. Lacoste founded La Societe Chemise
Lacoste with Andre Gillier in 1933 and the company began
manufacturing the tennis shirt that Lacoste designed (because
earlier tennis shirts were too uncomfortable) and wore on the
tennis courts.