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poetry and philosophy are the examples of pure research.
Pure research is done simply to know or search if why something happens. On the other hand, an applied research is taking knowledge in order to apply or use the research to improve life.
There are four basic market models based on the amount of competition within the industry. They are pure competition, monopolistic competition, oligopoly, and pure monopoly.
The basic goals of marketing are focusing the resources and objectives of a company on the targets identified by marketing research. The company's products must move to the consumer market efficiently and profitably.
It is important to summarize financial situation and prospects, do marketing research and define the purpose and basic elements of your company.