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The Kano Model asserts that, for some customer requirements, satisfaction is proportional to the extent that the product or service is fully functional. The Kano Model shows how satisfaction rises proportionally with increases in functionality for certain characteristics, while satisfaction or dissatisfaction is affected disproportionately for other characteristics.

That is why they say that this model is "one-dimensional." A 20 percent improvement in functionality results in a 20 percent improvement in customer satisfaction. A 10 percent increase in response time results in a 10 percent increase in satisfaction. And so on.

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Loraine Quigley

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Q: What is kano model?
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What is the Kano Model?

The Kano Model asserts that, for some customer requirements, satisfaction is proportional to the extent that the product or service is fully functional. The Kano Model shows how satisfaction rises proportionally with increases in functionality for certain characteristics, while satisfaction or dissatisfaction is affected disproportionately for other characteristics. That is why they say that this model is "one-dimensional." A 20 percent improvement in functionality results in a 20 percent improvement in customer satisfaction. A 10 percent increase in response time results in a 10 percent increase in satisfaction. And so on.


When was KANO created?

KANO was created in 2001.


What is Kano's population?

Kano's population is 2,163,225.


What is kano?

Kano was born on May 21, 1985.


When was Kano born?

Kano was born on May 21, 1985.


When did Cláudio Kano die?

Cláudio Kano died in 1996.


When was Tokio Kano born?

Tokio Kano was born in 1935.


When was Noriaki Kano born?

Noriaki Kano was born in 1940.


When was Cláudio Kano born?

Cláudio Kano was born in 1965.


When was Kare Kano created?

Kare Kano was created in 1998.


When was David Kano created?

David Kano was created in 1975.


When was Masaki Kano born?

Masaki Kano was born in 1976.