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Though Bratz dolls fared poorly at their June 2001 debut, their popularity increased the following Christmas. In their first five years, 125 million were sold worldwide,[1] and, in 2005, global sales of Bratz and Bratz products reached two billion dollars.[1] In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbies's sixty percent.[1]

Bratz have provoked controversy in several areas. Criticism has been leveled at the labor conditions under which the dolls are manufactured in China, and the American Psychological Association has expressed concern about the sexualization of the dolls' clothing and its effect on children. Some of the Bratz characters dress in what is perceived by some as a provocative manner. The original dolls generated a number of spin-offs such as Lil' Bratz, Bratz Boyz, Bratz Kidz, Bratz Babyz, Itsy Bitsy Bratz, Bratz Lil' Angelz, Be-Bratz and Bratz Petz as well as films, music albums, and interactive DVDs.See also List of Bratz characters and List of Bratz products

The success of the original ten dolls generated an octet of similar dolls in 2002 and 2003. Sets of twins were also introduced. The dolls were sold separately and in themed environments, such as Genie Magic Dolls. Accessories such as the Bratz Make-up Bag, Spa, Nail Stencil Factory, playsets, furniture, Video Games and cars were released.

Four Bratz Boyz were released in 2002 with others debuting in 2007 and 2008. Bratz also includes Bratz Boyz Twiins, Adventure Boyz, Play Sportz, and others. Lil' Bratz (2002) are miniature versions of the original four Bratz and eventually included Lil' Boyz based on the Bratz Boyz. In 2007, a clothing line was released called Lil' Bratz Couture.

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