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Brand Extension: Using a well-known brand to launch new products in different areas.

Product Line Extension: Adding new versions or types of an existing product (like different sizes or flavors).

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Extension in terms of marketing is a term relating to international marketing. It is when a product remains unchanged and is commercialized into other countries. Extension can be a risky prospect due to differential market environments.

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17y ago
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Q: What is extension in terms of marketing?
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