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these are companies with a small number of branches often in a particular geographical area. A good thing about these companies is that they can offer the personal touch by being able to give independent advice on holiday choices. Another advantage is they can achieve more economies of scale than independents because they only have to pay one licence fee for all branches whereas an independent will pay a license fee once but only to cover one shop as they are not part of a branch. Also if an employee of a miniple becomes ill then cover can be arranged from another branch whereas an independent will not have this cover and may have to carry on being under staffed lowering sales and customer service. However a disadvantage of miniples compared to independents is that they have less choice, all the branches will have to look the same, the same shop window set up and advertise the same deals.

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