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Here you go! Straight from the horses mouth (so to speak)
see link below Corporate Mission Statement
The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.We are dedicated
to consistently delivering outstanding financial results.
We are innovation and design leaders
who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.
We are consumer focused
and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value.
We are a global organisation
that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.
We are committed
to continuously strengthening our brands and products to improve our competitive position.
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