The hotel's main goal is to put heads in beds, so that they make money. (they are a business) If they are a good hotel their goals also include making you happy while you are there so that you will come back and recommend the hotel to other travelers
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One of the main goals of a hotel is to be profitable. In order to meet this goal, they also have a goal of pleasing customers in order to get repeat business, and a good reputation.
One objective can be : to focus primarily on providing only quality services for the guests.
Hotels are in business to make money for their stockholders. They do this by offering accommodations travelers value year around.
Objectives in the hotel industry like any other industry and are primarily to achieve customer satisfaction. Hotels aim to provide such a good service that guests will give repeat business.