What is significance of development support communication?
Development support communication (DSC), also known as
Communication for Development (C4D), in my view, refers to the need
for a professional communication strategist, steeped in
communication and development principles and phenomena and can
apply them to facilitate holistic and sustainable development. The
case for C4D is that many development managers are often well
trained technocrats, such as agronomists and engineers, who often
need help in addressing human dimension concerns, such as local
participation, integration and capacity building. Although many
policy makers and scholars agree that participation, integration
and capacity building are essential to poverty reduction not many
people are trained to address these communication concerns. This
niche is being filled by the emerging academic discipline and
professionalism called C4D. To read more about my perspective on
C4D look for my many publications on this subject. Robert Agunga
(2011).