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Clear: Your messages need to be clear if they are to be effective.

Concise: If you want your messages to be read by busy people, make them brief. Say what you need to say, and say no more (while maintaining goodwill, of course). Remove all words phrases and sentences that serve no purpose. You can also eliminate wordiness by substituting one word for wordy, overused expressions.

Concrete: You have a choice in your writing to use concrete (specific) or abstract (vague) words. They both have a place in business writing. However, concrete terms are typically more accurate and, in some cases, more believable.

Correct: Correctness in business writing includes spelling, grammar, punctuation, and format. For spelling, punctuation, and grammar, you should keep a dictionary and a writer's guide at your desk.

Coherent: Messages need to "hang together." Ideas need to flow from one to the next through smooth transitions. You can achieve this by outlining your messages, writing simple sentences and focusing each paragraph on one idea. You can also improve the coherence of your message through parallel structure, connecting words and phrases, and guide posts.

Complete: Check to be sure that your message is complete. Have you included all the information you need to ensure that the other person can do a complete job or make a reasonable decision?

Courteous: Your message should be positive-building goodwill and focused upon the reader. Watch gender specific language and always use proper titles.

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16y ago
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10y ago

Concise: If you want your messages to be read by busy people, make them brief. Say what you need to say, and say no more (while maintaining goodwill, of course). Remove all words phrases and sentences that serve no purpose. You can also eliminate wordiness by substituting one word for wordy, overused expressions.

Concrete: You have a choice in your writing to use concrete (specific) or abstract (vague) words. They both have a place in business writing. However, concrete terms are typically more accurate and, in some cases, more belieConcise: If you want your messages to be read by busy people, make them brief. Say what you need to say, and say no more (while maintaining goodwill, of course). Remove all words phrases and sentences that serve no purpose. You can also eliminate wordiness by substituting one word for wordy, overused expressions.

Concrete: You have a choice in your writing to use concrete (specific) or abstract (vague) words. They both have a place in business writing. However, concrete terms are typically more accurate and, in some cases, more believable.

Correct: Correctness in business writing includes spelling, grammar, punctuation, and format. For spelling, punctuation, and grammar, you should keep a dictionary and a writer's guide at your desk.

Coherent: Messages need to "hang together." Ideas need to flow from one to the next through smooth transitions. You can achieve this by outlining your messages, writing simple sentences and focusing each paragraph on one idea. You can also improve the coherence of your message through parallel structure, connecting words and phrases, and guide posts.

Complete: Check to be sure that your message is complete. Have you included all the information you need to ensure that the other person can do a complete job or make a reasonable decision?

Courteous: Your message should be positive-building goodwill and focused upon the reader. Watch gender specific language and always use proper titles.

  • COMPLETE
  • *# Have you given all the facts?
    1. Have you covered the essentials?
    2. Have you answered all his/her questions?
    3. Did you PLAN what you said?
  • COURTEOUS
  • *# Will it win good will?
    1. Have you used positive, "pleasant-toned" words?
    2. Have you used "I appreciate," "please", and "thank you" somewhere in your message?
    3. Would you enjoy reading what you have said?
  • CONSIDERATE: The YOU-Attitude
  • *# Have you put the client first?
    1. Have you floodlighted his/her interests?
    2. Have you walked in his/her moccasins?
    3. Have you talked his/her language?
  • CLEAR
  • *# Have you used familiar words, short sentences?
    1. Have you presented only one idea in each sentence?
    2. Have you avoided "business" and technical terms?
    3. Have you used the reader's language?
  • CONCISE
  • *# Have you plunged right into the subject of the message?
    1. Have you avoided rehashing the reader's letter?
    2. Have you said enough, but just enough?
    3. Have you avoided needless "filler" words and phrase?
  • CONCRETE
  • *# Have you given the crisp details the client needs?
    1. Have you made the details razor and needle-sharp?
    2. Have you flashed word pictures, made facts vivid?
  • CORRECT
  • *# Have you checked all facts for correctness?
    1. Have you spelled the reader's name correctly?
    2. Have you verified all numbers and amounts?
    3. Is the appearance of the letter effective? Is it clean, well-spaced?
    4. Have you checked your spelling, punctuation, grammar, etc.?
vable.

Correct: Correctness in business writing includes spelling, grammar, punctuation, and format. For spelling, punctuation, and grammar, you should keep a dictionary and a writer's guide at your desk.

Coherent: Messages need to "hang together." Ideas need to flow from one to the next through smooth transitions. You can achieve this by outlining your messages, writing simple sentences and focusing each paragraph on one idea. You can also improve the coherence of your message through parallel structure, connecting words and phrases, and guide posts.

Complete: Check to be sure that your message is complete. Have you included all the information you need to ensure that the other person can do a complete job or make a reasonable decision?

Courteous: Your message should be positive-building goodwill and focused upon the reader. Watch gender specific language and always use proper titles.

  • COMPLETE
  • *# Have you given all the facts?
    1. Have you covered the essentials?
    2. Have you answered all his/her questions?
    3. Did you PLAN what you said?
  • COURTEOUS
  • *# Will it win good will?
    1. Have you used positive, "pleasant-toned" words?
    2. Have you used "I appreciate," "please", and "thank you" somewhere in your message?
    3. Would you enjoy reading what you have said?
  • CONSIDERATE: The YOU-Attitude
  • *# Have you put the client first?
    1. Have you floodlighted his/her interests?
    2. Have you walked in his/her moccasins?
    3. Have you talked his/her language?
  • CLEAR
  • *# Have you used familiar words, short sentences?
    1. Have you presented only one idea in each sentence?
    2. Have you avoided "business" and technical terms?
    3. Have you used the reader's language?
  • CONCISE
  • *# Have you plunged right into the subject of the message?
    1. Have you avoided rehashing the reader's letter?
    2. Have you said enough, but just enough?
    3. Have you avoided needless "filler" words and phrase?
  • CONCRETE
  • *# Have you given the crisp details the client needs?
    1. Have you made the details razor and needle-sharp?
    2. Have you flashed word pictures, made facts vivid?
  • CORRECT
  • *# Have you checked all facts for correctness?
    1. Have you spelled the reader's name correctly?
    2. Have you verified all numbers and amounts?
    3. Is the appearance of the letter effective? Is it clean, well-spaced?
    4. Have you checked your spelling, punctuation, grammar, etc.?
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