mission statement of the Volkswagen group is not available to the public. on November 25, 2010, the Volkswagen Group joined 21 German companies in agreeing to a "mission statement for responsible actions in business," which serves as a national mission for the VW group and focuses the Volkswagen leaders on the benefits of responsible business to consumers.
The six principles of this shared mission statement are:
· Business must serve the good of the people.
· Business that serves the good of the people requires competition.
· Business that serves the good of the people is based on merit.
· Business that serves the good of the people takes place globally.
· Business that serves the good of the people must be sustainable.
· Business that serves the good of the people demands responsible.
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Many organizations develop both a mission statement and a vision statement. Whereas the mission statement answers the question, "What is our business?" the vision statement answers the question, "What do we want to become?" Both the vision statement and the mission statement ensure unanimity of purpose within the organization and make important statements about "who the firm is" and "what it wants to become" to outside stakeholders.
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Vision Statement is the big picture--what you or the organization want to become. Mission Statement is how this vision will be implemented.
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