Starbucks isn't a niche market because there are other businesses that offer the same type of products and services.
Hungry people are a niche market for a super market.
As of July 2014, the market cap for Starbucks Corporation (SBUX) is $60,562,760,000.00.
I have found a niche in the market.
== ==
Pike Place Market, Seattle, WA. It opened in 1971 as Starbucks Coffee, Tea, and Spices.
What defines the members of a niche market is not the market size, but some unique characteristic shared by all members of that niche market. Marketers then use that to inform decision-making about marketing strategy and develop tactics to understand the consumer needs of that group then create marketing plans to target that niche group. Niche marketing is the resulting tactic of implementing marketing strategies specifically for targeting a niche market segment, often by capitalizing on the presence of a unique characteristic of that market. For example, the market for people aged over 55 is one example of a 'niche market'. Similarly the African-American market is a 'niche' market, even though it is a large group of consumers. The gay market is another niche market group of millions of consumers around the world. So-called 'grey' marketing, African- American marketing and gay marketing are examples of the resulting marketing strategies that result from defining segments by way of niche market approaches. Niche marketing has been shown to be a very effective means for mass market brands to seek to better position their products and services to appeal to niche market consumers.
Mass market is when business targets general consumers (the majority) in the market with general needs. Niche market is when business targets a small group of consumers with specific needs in the market.
No. From 2001-2003 there were a few Starbucks in Israel, but these were withdrawn when Starbucks found the location was uncompetitive. Starbucks makes clear on their corporate site that both their entry and departure from the Israeli market has nothing to do with Israeli or Middle Eastern politics, but with corporate profitability.
Squirrel collects nuts
Niche in Tagalog translates to "sa panulok," which means a specific segment or market that a product or service is targeting.
niche market
Pike Place Market, Seattle, WA is the first Starbucks ever to open, so the answer to your question is Washington state.