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First-time balloons cost at least $190,000 - this covers admission into the parade and the cost of balloon construction. After the initial year, companies can expect to pay Macy's about $90,000 to get a character on the parade route. If you consider that the parade runs about three hours or so, that's about $500 a minute. Those figures are also from several years ago, so no doubt the cost of balloons has seen some inflation since

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βˆ™ 12y ago
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βˆ™ 14y ago

Nothing but your patience and sanity. The parade is free, but extremely crowded.

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Q: How much does it cost to see Macy's Thanksgiving Day Parade?
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