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Marketing takes a product and tries to identify the customer it will most likely appeal to, or that the manufacturer or provider want it to appeal to, and then to address that target customer with messages that are meaningful to them. The more diverse the market place -age, sex, ethnicity, region of the country, etc., the greater the challenge to address the specific life styles and attitudes of each segment and to target the message accordingly. It is a very difficult task with huge financial consequences to getting it wrong. Getting the right message to a mixed demographic can be a real creative trick. Think about Steven Tyler doing Burger King commercials. Get the message they're sending? And to whom?
The other marketing diversity is the emerging vehicles used to send your message. We used to count on radio, TV, newspaper and magazines. Now the internet has hundreds of effective sites. Cable TV has taken a major chunck of ad dollars away from network TV. Newspaper and the Yellow Pages are struggling and failing to compete.
Product diversity among similar items, like phones, makes getting out the message at the speed of changes in technology another challenging impact on marketing.
That's what diversity can do to marketing, and that's just for starters.
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What is the new marketing landscape?
Many companies championing diversity in their ads. This is a smart move in the marketing landscape because it helps businesses broaden their base.
What meaning of MAT in marketing?
MAT stands for Minority Advertising Training. The Program was an offshoot when it started of the Advertising Club of Los Angeles and their advertising internship program. With over 240 languages spoken in Los Angeles, diversity is important in the development, planning, creative and execution of marketing and advertising.
Did you explain New waves of thought in marketing?
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Types of non-traditional marketing?
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
Definition of service marketing?
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
How has domestic marketing impacted international marketing?
Applying SWOT(strengh/weakness/opportunity/threat) method to domestic marketing is also the key to impacting on international marketing.
How has sports marketing impacted the economy?
Sports impacted many products such as Sprite. Sprite has a deal with the NBA and during commercials they use NBA MVP.
What is the new marketing landscape?
Many companies championing diversity in their ads. This is a smart move in the marketing landscape because it helps businesses broaden their base.
What are the reasons to Join an Advance Digital Marketing Course?
Increasing demand and job opportunities ... Variety of specializations ... Put your creativity to better use ... Product marketing is an important aspect ... Work diversity in a digital marketing career ..
How has fire ants impacted the environment both direct impact and indirect from eradication efforts?
Fire ants have impacted both directly and indirectly from eradication efforts. Fire ants have had a direct impact on the environment in the sense that ecological diversity is decreased when they are targeted and removed.
What meaning of MAT in marketing?
MAT stands for Minority Advertising Training. The Program was an offshoot when it started of the Advertising Club of Los Angeles and their advertising internship program. With over 240 languages spoken in Los Angeles, diversity is important in the development, planning, creative and execution of marketing and advertising.
How do you spell impacted?
Impacted is the correct spelling.
How has Buddhism impacted the Far East?
it has impacted the world by
The Great Depression impacted which country?
Well it impacted the whole world but the country that was mostly impacted would be the U.S.
What 3 examples of biodiversity?
genetic diversity species diversity ecosystem diversity
How has using grills impacted your life?
It has not really impacted it much.
IS-20.12 - Diversity Awareness?
Diversity is:
