CRAYON, of course, is French for PENCIL. I think what you want is CRAYON DE COULEUR.
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Crayola crayons are coloring pencils that are made of wax. The word 'craie' is French for 'chalk'. But the word craie grasse is French for 'crayon', of the Crayola type.
The brand name Crayola is called the same in French. The product would be called 'un crayon de couleur'.