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selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the product. marketers would not bother about customers wants and would think that customers would buy whatever is offered to them. marketing research was not given any importance. emphasis was only on production and selling the product.
marketing concept is the modern concept of marketing. here the customer is considered as the soul of the entire marketing activity. The needs of customers are found out through marketing research and then products are developed to satisfy those needs. Building customer relationship and maintaining those relationship is given lot of importance. Customer is considered as the king of the market. This approach is used in today's globally competitive marketing world.
The selling concept focuses on pushing products to customers through aggressive sales and promotional tactics, while the marketing concept emphasizes understanding customer needs and wants to create products that satisfy them. The selling concept is product-oriented, while the marketing concept is customer-oriented. Marketing also involves building long-term relationships with customers, whereas selling tends to focus on one-time transactions.
selling concept is pushing something on the consumers like door to door stuff really trying to get them to buy it
marketing concept I'm guessing is something like an athlete for example georges st Pierre in the UFC. They want to market him as much as they can, people will see how good of a fighter etc that he is and spend their money to watch him fight or buy his T-shirt. LeBron James would be another example of something you market and not sell.
G AND MARKETING
In general we use 'marketing' and 'selling' as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between them for a successful marketing manager. Selling has a prod¬uct focus and mostly producer driven. It is the action part of marketing only and has short - term goal of achieving market share. The emphasis is on price variation for closing the sale where the objective can be stated, as "I must somehow sell the product". This short - term focus does not consider a prudential planning for building up the brand in the market place and winning competi¬tive advantage through a high loyal set of cus¬tomers. The end means of any sales activity is maximizing profits through sales maximization.
When the focus is on selling, the businessman thinks that after production has been completed the task of the sales force starts. It is also the task of the sales department to sell whatever the production department has manufactured. Ag¬gressive sales methods are justified to meet this goal and customer's actual needs and satisfaction are taken for granted. Selling converts the product in to cash for the company in the short run.
Marketing as a concept and approach is much wider than selling and is also dynamic as the fo¬cus is on the customer rather than the product. While selling revolves around the needs and in¬terest of the manufacturer or marketer, market¬ing revolves around that of consumer. It is the whole process of meeting and satisfying the needs of the consumer.
Marketing consists of all those activities that are associated with product planning,pricing, promoting and distributing the product or service. The task commences with identifying consumer needs and does not end till feedback on consumer sat-isfaction from the consumption of the product is received. It is a long chain of activity, which comprises production, packing, promotion, pricing, distribution and then the selling. Consumer needs become the guiding force behind all these activities. Profits are not ignored but they are built up on a long run basis. Mind share is more important than market share in Marketing.
According to Prof. Theodore Levitt 'The difference between selling and marketing is more than semantic. A truly marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy. What is offers for sale is determined not by the seller but by the buyers. The seller takes his cues from the buyer and the product becomes the consequence of the marketing effort, not vice versa. Selling merely concerns itself with the tricks and techniques of getting the customers to exchange their cash for the company's products, it does not bother about the value satisfaction that the exchange is all about. On the contrary, marketing views the en¬tire business as consisting of a tightly integrated effort to discover, create, arouse ad satisfy customer needs'.
SELLING
1 Emphasis is on the product
2 Company Manufactures the product first
3 Management is sales volume oriented
4 Planning is short-run-oriented in terms of today's products and markets
5 Stresses needs of seller
6 Views business as a good producing process
7 Emphasis on staying with existing technology and reducing costs
8 Different departments work as in a highly separate water tight compartments
9 Cost determines Price
10 Selling views customer as a last link in business
MARKETING
1 Emphasis on consumer needs wants
2 Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants
3 Management is profit oriented
4 Planning is long-run-oriented in today's products and terms of new products, tomorrow's markets and future growth
5 Stresses needs and wants of buyers
6 Views business as consumer producing process sat¬isfying process
7 Emphasis on innovation on every existing technol¬ogy and reducing every sphere, on providing better costs value to the customer by adopting a superior technology
8 All departments of the business integrated manner, the sole purpose being generation of consumer satisfaction
9. Consumer determine price, price determines cost
10. Marketing views the customer last link in business as the very purpose of the business
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What is the difference between concept of marketing and the marketing concept what is the relationship between concept of marketing and marketing concept?
The concept of marketing refers to the overall philosophy and approach a company takes towards promoting and selling its products. The marketing concept, on the other hand, is a specific business approach that focuses on meeting customer needs and wants in order to achieve organizational goals. The relationship between the two is that a company's concept of marketing can influence its adoption and implementation of the marketing concept as a strategic framework.
What is the difference between selling and marketing?
Selling is the simple trade in goods and commodities, exchanging them for money. Marketing is the promotion or advertising of a product or products, which does not have to involve the actual act of selling at all, but is designed to encourage buyers or investors to choose the items or services being offered above other competitors.
Selling Vs Marketing?
In general we use 'marketing' and 'selling' as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between them for a successful marketing manager. Selling has a prod¬uct focus and mostly producer driven. It is the action part of marketing only and has short - term goal of achieving market share. The emphasis is on price variation for closing the sale where the objective can be stated, as "I must somehow sell the product". This short - term focus does not consider a prudential planning for building up the brand in the market place and winning competi¬tive advantage through a high loyal set of cus¬tomers. The end means of any sales activity is maximizing profits through sales maximization.When the focus is on selling, the businessman thinks that after production has been completed the task of the sales force starts. It is also the task of the sales department to sell whatever the production department has manufactured. Ag¬gressive sales methods are justified to meet this goal and customer's actual needs and satisfaction are taken for granted. Selling converts the product in to cash for the company in the short run.Marketing as a concept and approach is much wider than selling and is also dynamic as the fo¬cus is on the customer rather than the product. While selling revolves around the needs and in¬terest of the manufacturer or marketer, market¬ing revolves around that of consumer. It is the whole process of meeting and satisfying the needs of the consumer.Marketing consists of all those activities that are associated with product planning,pricing, promoting and distributing the product or service. The task commences with identifying consumer needs and does not end till feedback on consumer sat-isfaction from the consumption of the product is received. It is a long chain of activity, which comprises production, packing, promotion, pricing, distribution and then the selling. Consumer needs become the guiding force behind all these activities. Profits are not ignored but they are built up on a long run basis. Mind share is more important than market share in Marketing.According to Prof. Theodore Levitt 'The difference between selling and marketing is more than semantic. A truly marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy. What is offers for sale is determined not by the seller but by the buyers. The seller takes his cues from the buyer and the product becomes the consequence of the marketing effort, not vice versa. Selling merely concerns itself with the tricks and techniques of getting the customers to exchange their cash for the company's products, it does not bother about the value satisfaction that the exchange is all about. On the contrary, marketing views the en¬tire business as consisting of a tightly integrated effort to discover, create, arouse ad satisfy customer needs'.SELLING1 Emphasis is on the product2 Company Manufactures the product first3 Management is sales volume oriented4 Planning is short-run-oriented in terms of today's products and markets5 Stresses needs of seller6 Views business as a good producing process7 Emphasis on staying with existing technology and reducing costs8 Different departments work as in a highly separate water tight compartments9 Cost determines Price10 Selling views customer as a last link in businessMARKETING1 Emphasis on consumer needs wants2 Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants3 Management is profit oriented4 Planning is long-run-oriented in today's products and terms of new products, tomorrow's markets and future growth5 Stresses needs and wants of buyers6 Views business as consumer producing process sat¬isfying process7 Emphasis on innovation on every existing technol¬ogy and reducing every sphere, on providing better costs value to the customer by adopting a superior technology8 All departments of the business integrated manner, the sole purpose being generation of consumer satisfaction9. Consumer determine price, price determines cost10. Marketing views the customer last link in business as the very purpose of the business
What is single-segment concentration?
Single-segment concentration refers to a marketing strategy where a company focuses all its efforts on targeting and serving a single specific market segment. By tailoring its products, services, and marketing efforts to address the needs and preferences of that particular segment, the company aims to achieve a competitive advantage and drive growth within that niche.
Which are theories of selling?
Some theories of selling include the AIDA model (Attention-Interest-Desire-Action), SPIN selling (Situation-Problem-Implication-Need-payoff), and consultative selling (building relationships through understanding customer needs and providing tailored solutions). Each theory provides a framework for approaching the sales process effectively.
What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
What is the difference between holistic marketing concept and selling marketing concept?
The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.
What are the four marketing concept?
production concept marketing concept selling concept product concept
What is selling concept?
selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the products.
What are the 5 marketing concepts?
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Is apple Selling Concept Or Marketing Concept?
No it is a production concept as of October 2011
The Best marketing philosophies is what?
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
How do the marketing and societal concept differ from the selling concept?
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
Marketing concept and selling concept which concept is the best concept for short term?
Selling Concept:Begin with what firm wants to produce.Given products, persuade customers to buy."Get rid of what you have."Marketing Concept:Begin with customer needsDevelop 4 Ps in light of customer needs"Have what you can get rid of"
Is 'marketing' philosophy or a function?
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
What are 5 orientation towards market place?
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
Which companies in Zimbabwe do use the selling concept of marketing?
delta beverages
