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what is value exploration

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how this value proposition translate into marketing offer?

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what is value exploration

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The real value of marketing research is in the efficiency of advertising dollars. Marketing research can help to determine the proper market segmentation, target market, and pricing for products.

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Marketing function determines customer value because it refers to the value of the item the customer receives. The value means how good an item is not how much it costs. With marketing function the function of the market is basically how good an item can be used by a customer.

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marketing the process of communicating thr value of a product

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Holistic marketing recognizes the breadth and interdependencies of marketing program design, development, and implementation - "everything matters" in marketing. Integrated marketing communications recognizes the added value of a comprehensive marketing plan. A marketers' task is to create marketing activities and assemble fully integrated marketing programs that create, communicate, and deliver value for consumers.

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Customer value is one of key aspects of marketing.

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Variation, Versatility,Value,Vibration

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1. Value exploration

2. Value creation

3. Value delivery.

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David Danny Monieson has written:

'Value added as a measure of economic contribution by marketing institutions' -- subject(s): Marketing research, Value

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The marketing value of paintings depends on the artist, the number of paintings that are available, and the market you are selling too. Paintings can range from $10 to millions of dollars depending on these factors.

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Service marketing promotes intangible services, focusing on customer relationships, satisfaction, and value over physical products.

#HJSysweb

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What is marketing and what is its primary goal?

Marketing Definition:

Process by which companies create value for customers and build strong & profitable customer relationships in order to capture value from customers in return and create profit which is the main objective of profit organization, and any other valuable value for non-profit organizations, typically market is divided into main five steps that define marketing process itself.

The Marketing Steps:

Figure 1-1 shows the five-step marketing process.

1. Understand the marketplace and customer needs and wants.

2. Design a customer-driven marketing strategy.

3. Construct a marketing program that delivers superior value.

4. Build profitable relationships and create customer delight.

5. Capture value from customers to create profits and customer quality.

Marketing Primary goal

1. To promote their products and services and improve turnover

understand consumers, create customer value, and build strong customer relationships

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intrinsic value, timing, environment, marketing

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discuss the concept of customer value and its importance to markeking

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marketing helps to add value in goods and services produce thus an increase in the national output

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IT brings the marked close to the comsumers.

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The main duties of a marketing manager are focused on generating sales or awareness of their organisations' activities by using a variety of marketing communications methods. The marketing campaigns are all measured by increase in value to the company following the campaign.

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Marketing utilities are the benefits or customer value received by the user of a product. The four utilities are form, place, time and possession.

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In ideal situations, needs should create marketing. The best value comes when a marketing department identifies various needs and develops products that are going to meet those needs at a profit.

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Patrick Ochs has written:

'Le marketing de l'offre' -- subject(s): Case studies, Marketing, Competition, Value

'El Nuevo Reto del Marketing Directo'

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The noun buzz value is a marketing term for the word-of-mouth interaction of the public for a particular advertising campaign or product. The buzz value can be positive or negative.

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Besides added value, two other benefits of marketing are increased brand awareness and customer engagement. Effective marketing strategies help to establish a brand's presence in the market, making it more recognizable to potential customers. Additionally, marketing fosters communication and interaction with consumers, building relationships that can lead to customer loyalty and repeat business.

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Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.

From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and itsshareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.

There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.[2]

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There are several marketing values that airline companies have selected. They include creating customer value, profit, and the greater good.

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There are several marketing values that airline companies have selected. They include creating customer value, profit, and the greater good.

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cost accounting play a vital role in marketing businesses because it give the authentic value of the cost of goods and services.

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To solve Marketing problems use the 9P's of Marketing. The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning

2. People

3. Product

4. Place

5. Price

6. Promotion

7. Partners

8. Presentation

9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society. One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

  • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Larry Steven Londre and Londre Marketing Consultants own a copyright for this concept, the Nine P's/9 P's ©2007, which augments the Marketing Mix and 4P's by the American Marketing Association, Neil Borden and Jerome McCarthy.

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should envolves one party offering somethimg value (service,money.ideas.places and even persons) to another party voluntarily offeres something value in return.

the essence (heart) of marketing is the exchange process among parties.

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A properly developed marketing plan will allow a company to:

  • Predict the performance of marketing's efforts
  • Be able to evaluate the effectiveness of a marketing campaign
  • Maximize the value of resources and prevent waste due to unfocused efforts

A good marketing plan will also detail:

  • Who are the customers
  • How the customers will be reached
  • What message about the brand or product the customers will hear

You can read more in the related links.

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First you need to determine what the value of a sale is. What is the value of a customer?

From there you can start to benchmark how much money is spent on search marketing and how many new customers that leads to. If the value of a customer is $10K, and you spend $5K in search marketing to get that one customer, then your ROI is positive.

You can measure this by implementing call tracking and statistical logging when new customers call or make inquires.

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Enlightened marketing is a marketing philosphy holding that a company's marketing should support the best longrun performance of the marketing system.It has 5 principles that include consumer oriented marketing , innovative marketing , value marketing , sense of mission marketing and societal marketing

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No, this is just a marketing gimmicks to inflate(raise) the value of puppies.

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to match the customer needs.. And give him the value for the money

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Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.

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maybe these are the 4p's of marketing w/c is promotion, pricing, produt, and placement.. I looked into this, and the core concepts of the marketing process includes: * Needs, wants and demands * Products * Value and satisfaction * Exchange & relationships * Markets

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A marketing philosophy refers to the foundational beliefs and principles that guide a company's marketing strategies and practices. It encompasses the organization's approach to understanding customer needs, creating value, and building relationships. Common marketing philosophies include the production concept, product concept, selling concept, marketing concept, and societal marketing concept. Each philosophy influences how a business interacts with its target market and shapes its overall marketing efforts.

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The ownership gap in marketing refers to the disparity between the perceived value of a product or service by the company offering it and the actual value as perceived by the customer. This misalignment can lead to ineffective marketing strategies, as the company may overestimate the appeal of their offering. It is essential for businesses to bridge this ownership gap through market research, customer feedback, and continuous evaluation of their value proposition to ensure alignment with customer needs and expectations.

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The simple model of the marketing process is:

  • Understand the marketplace and customer needs and wants.
  • Design a customer-driven marketing strategy.
  • Construct an integrated marketing program that delivers superior value.
  • Build profitable relationships and create customer delight.
  • Capture value from customers to create profits and customer quality.

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Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.

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There are many fundamentals of marketing. These include knowing the needs, demands, and wants of the customer, segmenting the customer out to reach the right group, and showing value of your product.

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The consumer perceived value or simply as value in marketing is the difference between the costs of one product when compared to others and evaluation of the benefits of perspective customer. This value needs to be taken into account when setting prices.

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"Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and sustaining value for an organization. Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy. Effective management of customers and pricing allows the firm to capture part of the value it has created. Finally, by building an effective customer-centric organization a firm attempts to sustain value over time." (HBS).

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James F. McElhone is known for writing several books on marketing, including "Marketing Research: An Applied Orientation" and "Principles of Marketing: A Value-Based Approach." His works focus on practical applications of marketing concepts for businesses.

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Marketing people manage finances and need to know the best way to manage or use these funds to maximize the value of their activities for the organisation.

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Marketing Management is the art and science of choosing target markets and getting keeping and growing customers through creating delivering and communicating superior customer value. (ahossain010@yahoo.com)

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