Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
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Flared fenders and spoilers on cars is a good example.
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Mass customization is an operations functional strategy. According to the text, mass customization requires flexibility and quick responsiveness. Appropriate for an ever-changing environment, mass customization requires that people, processes, units, and technology reconfigure themselves to give customers exactly what they want, when they want it. The result is low-cost, high quality, customized goods and services. Mass customization is one way to support a differentiation strategy in a hypercompetitive market in which customers are demanding a highly differentiated product at a reasonable price. The customer is primarily interested in purchasing a product designed to its own specifications and delivered where and when it needs them. Even though price may be secondary to specific product characteristics, it cannot be significantly higher than the price for a mass produced good.
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The basic building blocks of an effective mass customization program include understanding customer preferences for customization options, implementing flexible production processes to accommodate variations, utilizing data and analytics to personalize products, and establishing seamless communication channels with customers to gather feedback and improve offerings.
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Emil de Jong has written:
'Mass customization & detailhandel'
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The purpose is that ultimately every customer can have the exact specification of the exact product he or she (the customer) wants. This is enabled by (amongst others) the internet and mass production.
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A nice example of mass-customization: http://www.sunclipies.com They offer exactly tailored sunglass clip-ons for correctional eyeglasses, based on a foto, which the owner of the eyeglasses sends. Like this the sunglass clip ons are really exactly tailored.
A contrasting method would be to just mass-produce shapes which match the eyeglasses shapes somehow.
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Customization involves a producer making goods that fit what individual customers need. Customization involves being both a consumer and a producer to design a product. An example of customization would be a computer that is customized to your specifications. An example of customization is a boutique that allows customers to be hands-on in designing their own clothing.
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There are five types of production management including: job, batch, flow mass customization and cell production. The production system a business chooses is based on their overall goals.
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A company that produces custom spa covers would be Spa Covers, itself as it produces and provides mass custom spa covers with your choice of customization.
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Flexibility will support multiple ia requirements and allow for role customization.
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One risk of extreme customization is the fact that resale value might be very much lower than the market for an item. Extreme customization also means that the customer base will be lower in quantity.
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Mass customization enables a customer to decide the exact specification of a product or service, and have that product or service supplied to them at a price close to that for an ordinary mass produced alternative whereas traditional flow production relies on standardized production of large amounts of products through the uses of an assembly line.
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Flexibility will support multiple ia requirements and allow for role customization.
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Yes and No....
For now, the only reveal of "weapon customization" was skins. 343 has confirmed it, but no details released.
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Standardization and customization are polar opposites of each other. standardization means "one size fits all." It refers to the tailoring of a marketing program or campaign in such a way that there are enough elements to appease everybody. The target audience is vast. Standardization helps keep the costs low of reaching out to many people. It is employed typically in situations where the product in question is for mass consumption. These products are typically low volume products that makes it economically unfeasible for customization.
Customization on the other hand refers to the tailoring of the campaign according to the needs of an individual or groups of individuals. These are high margin products where the volumes are low and the buyers are few. E.g. If an expensive luxury yacht was on sale then the company selling it could go to the extent of tailoring the marketing efforts according to the needs of specific buyers.
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The available mantel stain colors for customization include options such as mahogany, oak, cherry, walnut, and ebony.
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Customerization and customization refers to adapting a product. Both of these terms indicate a product is adapted to meet specific or individual needs of the end user.
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The average wait time for character re-customization seems to be about one or two hours.
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Customization in Gmail can be done in many ways. Adding custom labels can be customization. Archiving mails to clean inbox is also one.
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Autoweek's Vinsetta Garage - 2012 Customization 1-12 was released on:
USA: 20 March 2012
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Type your answer here... Customization of general purpose software is when u buy a general purpose software and change it up a little to fit ur exact needs
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The types of LG screensaver pictures available for customization on your device include nature scenes, abstract designs, and personal photos.
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Customization options that are available in the Mozilla Firefox browser are changing the appearance of the toolbar, changing the font, add themes and customizing add-ons.
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There are many websites online that allow for free customization of invitations. Pingg and Evite are both companies that allow this. Vistaprint allows for free customization, but not free invitations.
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You can customize your running shoes at www.runningwarehouse.com They offer great customization on your shoes and at a affordable price also. Great store to do a customization.
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this much faster time to market ad customizing capability is beginning to provide American firms with tremendous advantage over foreign competitors including the japanese, who seem bewildered by this new development.
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Yes, by looking online for a qualified wood craftsman in your area. You can also ask at some Home hardware stores if they know of a craftsman who does customization in the city or town where you live.
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The opposite of a tailor, who customizes and alters clothing to fit individual needs, could be considered a mass manufacturer or a factory clothing producer. While tailors focus on personalized, bespoke garments, mass manufacturers produce ready-to-wear clothing in standard sizes without individual customization. This contrast highlights the difference between personalized craftsmanship and standardized production.
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Our bicycle customization shop offers a range of services including custom paint jobs, component upgrades, frame modifications, and personalized builds tailored to individual preferences and needs.
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Our bike customization shop offers a range of services including custom paint jobs, frame modifications, component upgrades, and personalized accessories to enhance the look and performance of your bike.
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You can find high-quality bicycle frame stickers for customization and personalization at specialty bike shops, online retailers, or custom sticker printing companies.
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You can find high-quality bike frame stickers for customization and personalization at specialty bike shops, online retailers, or custom sticker printing companies.
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