North America

In the United States, Lay's offers a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include Sour Cream & Onion, Barbecue, Cheddar & Sour Cream,Hidden Valley Ranch, Salt & Pepper, Flamin' Hot, Dill Pickle, Limón, and a thicker "Deli style" chip. The WOW! brand was rebranded in 2004 as Lay's Light after theolestraformula was altered and theU.S. Food and Drug Administrationallowed removal of warnings about various health consequences of the fat substitute.

The following Lay's flavors are available nationally in Canada: Classic, Lightly Salted, Wavy Original, Dill Pickle, BBQ, Ketchup, Salt & Vinegar, Smoky Bacon, Sea Salt & Pepper, and Cheddar & Sour Cream. There are also a number of regional flavors, including Fries & Gravy and Roast Chicken (available in Atlantic Canada), Sour Cream & Onion (available in Ontario, Atlantic Canada, Western Canada) and Wavy Smoky BBQ and Wavy Old Fashioned Ketchup (available in Western Canada). Other varieties available nationally include Baked Lay's, Lay's Kettle Cooked and Lay's Stax.

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Europe

There are a number of unique products in the United Kingdom sold under theWalkerslabel, including cheese & onion, smokey bacon, prawn cocktail, pickled onion, beef & onion andMarmite. Walkers also run a 'Nations Flavour' promotion that the public vote for the flavour they like the best. Flavours included in the 2010 promotion are: Spanish Chicken Paella, Japanese Teriyaki Chicken, German Bratwurst Sausage, Italian Spaghetti Bolognese, French Garlic Baguette, American Cheeseburger, Brazilian Salsa, Scottish Haggis, Irish Stew, English Roast Beef and Yorkshire Pudding, Dutch Edam Cheese, Australian BBQ Kangaroo, South African Sweet Chutney, Argentinian Flame Grilled Steak and Welsh Rarebit. The previous winner of this promotion was Builders Breakfast.

In Greece and Cyprus, Lay's are made and packed by Tasty Foods and Corina Snacks LTD, withMediterraneanflavours which include Feta cheese flavor,Tzatziki, Olive and Tomato, Oregano, Sea Salt & Black Pepper and various more. There are hundreds of sub-variations in the Mediterranean line adjusted to each country's liking.

In Germany, Lay's are sold in three varieties: Lay's, Lay's Light and Lay's Sensations (Thai Sweet Chili/Red Paprika/Oven Roasted Chicken and Thyme– [available in Cologne/Aachen only through the German locations ofDelhaize). Lay's Super Chips (Heinz Ketchup/Mexican Pepper/Perfect Pickles/Salt 'n' Pepper [all throughDelhaize) and Lay's Baked Chips (Mediterranean Herbs/throughDelhaize). As with Doritos, Lay's are manufactured, distributed and imported in Germany by Frito Lay's Benelux division, Smith's Food Group. Several flavours as noted above are only available throughDelhaize(Belgian supermarket chain)] which has opened 2 locations inCologneandAachen(Delhaize Germany locations,Lay's Flavours Benelux).

In the Netherlands, the following flavours are marketed: Lay's (Naturel (Natural), Paprika (Bell Pepper), Cheese Onion, Bolognese Original, and Barbecue Ham (Barbecue Bacon)) Lay's Super Chips (Salt'n Pepper, and Just Paprika (Bell Pepper)), Lay's Sensations (Red Sweet Paprika, Thai Sweet Chili, Mexican Peppers & Cream, and Japanese Teriyaki), Lay's Light (Natural, Paprika (Bell Pepper), and Balsamico), and Lay's Finest (Mixed Pepper & Sea Salt, and Finest Sea Salt). In addition, Lays started a new campaign in 2010 in the Netherlands, in which people can enter a competition to suggest new flavours, resulting in three new flavours being produced, and, after voting, with one of them becoming the winner (the three new flavours being 'Mango Red Chilli', 'Patatje Joppie' and 'Nr. 66 Babi Pangang'). 'Patatje Joppie' became the winner of the competition and is now being sold as limited edition. 'Patatje Joppie' mean French Fries withJoppiesaus. In Belgium, the same contest was held and their choices were 'Bicky Crisp' and 'Indian Curry Style'. Bicky is a sort of hamburger sauce with mayonnaise, onions and pickles. Bicky Crisp won. In the Netherlands Lays announced another contest to find a new flavour and replace 'Patatje Joppie'.

In Belgium, there is a Cucumber and Goats flavour. Russia has "Lay's MAX" chips (Chicken, Sour cream & Onion, Sour cream & Cheese, Ham & cheese flavours) and some international "Lay's" flavours plus Russian specific flavours, including Mushroom & Sour cream, Crab, Red Caviar, Salted Cucumber. In Romania the Lay's flavours are Salt, Paprika, Cheese, Barbecue, Sour Cream & Dill; the Lay's Sensations flavours are: Thai Chili, Baked chicken with lemon and thyme; Lay's Max and Lay's Sticks flavours are: Paprika and Salt.

In Poland, the chips flavours are: Cheese, Green Onion, Chicken with Spices, Salted, Paprika, Hot green peppers, Fromage, Cucumber and Guacamole. There is also the Lays Apettite flavor of Cheese and Onion, Classic salted, Ham and cheese, Ketchup and cheese. Lay's Strong: Chilli and Knuckle of pork and horseradish. 'Lay's from the Oven' flavours are: Natural salted, Mediterranean herbs and Grilled paprika and lastly the '4 Pory Roku' ('4 Season of the Year') which change flavour every Season. Lay's Appettite Stix: Ketchup, Garlic and sour cream dip.

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Australia

Under theSmith'slabel in Australia, unique flavours include Greek Feta & Herb, Italian Tomato & Basil, and cilantro exist. In the baked products, there are classic, barbecue and sour cream & onion varieties. The kettle cooked version includes original, sea salt & vinegar, mesquite barbecue and jalapeño brands. Wavy Lay's have original, hickory barbecue, ranch and Au Gratin flavours while Lay's Stax offers original, sour cream & onion, Cheddar, barbecue, ranch, pizza and salt & vinegar. The Lay's Natural includes thick cut barbecue and sea salt brands.

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South America

In some countries such as Argentina, Chile and Uruguay, some of the Lay's flavoured products are sold with the "Lay's Mediterráneas" label, and include such flavours as Ham, Olive Oil and Parmesan Cheese, Olive Oil and Tomato, Olive Oil and Basil, Greek Tzatziki Cheese with onions, Lasagna, Beef Carpaccio with Parmeggiano, and Smoked Manchego Cheese. In Chile there are Lemon and Cilantro, and Sour Cream and Onions versions. Peru has Lay's Sabores Peruanos" (Lay's Peruvian Flavours), with flavours like Andean cheese. Peru also has the Lay's Dips brand, which includes a Peruvian Criollo Chili sauce sachet.

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Asia

One flavour sold primarily in southern Asia is called "Magic Masala". This flavour is very,verypopular in India, Pakistan, and Bangladesh. It is also sold in Indian deli stores in Canada and the United States. South Asian Lay's chips are ridged, closely resembling another Frito-Lay brand in North America,Ruffles.

Beside Magic Masala, Flavours popular in India are "American Style Cream and Onion" and "Spanish tomato tango". "World Classic Salted" is available as well. Recently, Lays India introduced a contest to name new flavours, and then invited the public to taste and vote on the best of them. The new flavors in production now are HipHop Honey and Chili, Cheesy Mexicana, Mango Mastana, and Tangy Twist. The winner of the contest was "Mango Mastana".

Flavours featured in Thailand include Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood.

In Thailand, there are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, and Japanese Nori Seaweed. Temporary international flavours have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavours include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.

Lay's China has four ranges of flavours: Cool & Refreshing (Cucumber, Kiwi, Blueberry, Cherry Tomato, and Lime), Classic Flavours (American Classic, Italian Red Meat, Mexican Tomato Chicken, Texas Grilled BBQ, and French Chicken), Intense & Stimulating (Numb & Spicy Hot Pot, and Hot & Sour Fish Soup), and Stax (Authentic Original, Finger Licking Braised Pork, Seafood Barbecue, Spicy Seafood, Tomato, Crispy Roasted Chicken, Black Pepper Rib Eye Steak, Cucumber, Kiwi, Blueberry, and Lime).

Flavors in Vietnam include Original, Brazilian BBQ, Beijing Roasted Duck, Manhattan Steak, Nori, and Mornay Shrimp.[

In Indonesia, Malaysia, and Brunei Darussalam, the flavours are Salmon Teriyaki, Classic Salty, Nori Seaweed, Grilled Chicken Paprika, and Fiesta BBQ. It is produced by Indonesian-based PT Indofood Fritolay Makmur, a joint venture between PT Indofood CBP Sukses Makmur with Seven-Up Nederland B.V.[

Since its acquisition ofChipsy, Lay's chips (marketed as Chipsy) in Egypt inherited the Chipsy range of flavours as well as the pre-merger Lay's flavours. These flavours include salt andvinegar,cheese(most likely based onRumi cheeseand the most popular flavour), seasoned cheese,tomato,kebaboncharcoal, andchiliandlemon.

Lay's, with its original brand, is also produced by the Saudi Snack Foods Company inSaudi Arabia, and is exported to the otherGCC countries. It is available in several flavours, including ready-salted, salt & vinegar, chilli, chilli-lemon, ketchup, and French cheese. Recently , Lay's in the middle east launched a compaign called " Flavor Me " and the people chose the " Pizza Flavour " and now it's added to the other flavours in the middle east countries.

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