Wikipedia:

armchair treasure hunt

An armchair treasure hunt is any activity that requires solving puzzles or riddles in some easily portable and widely reproduced format (usually an illustrated children's book), and then using clues hidden either in the story or the graphics of the book to find a real treasure somewhere in the physical world.

History

The first widely popular armchair treasure hunt was Masquerade by Kit Williams, an illustrated children's book which had an elaborate border filled with letters. By deciphering a code hinted at through the story, a reader could find clues within the borders' text that described the location of a bejeweled golden hare. Williams had buried it a few months before the publication of the book. Readers were told only that the prize was somewhere in the United Kingdom.

Readers became obsessed with the hunt, and even began digging up private property in their search for the hare. The prize was eventually found, albeit by a man who used information obtained from Williams' ex-girlfriend rather than by legitimately solving the puzzle.


Examples

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