South, the
This entry includes 2 subentries:
The Antebellum South
The New South
The Antebellum South
If the United States possesses an official history, it is a heroic tale in which Americans struggle over numerous obstacles to advance the principles of freedom, equality, and democracy. In this story, when so told, one part of the United States, the South, has repeatedly thrown up the barriers whose removal has been necessary for the nation to achieve its destiny. In the mid-nineteenth century, such resistance caused the gravest crisis in American history, as the nation erupted into civil war. Only enormous self-sacrifice and massive carnage allowed the Union to survive and to extend its principles of freedom by abolishing slavery. With its rejection of majority rule, the antebellum South helped bring about this crisis. If for no other reason, this society—the great antagonist to the semi-official United States dream—deserves careful scrutiny. Yet, like other Americans, antebellum southerners saw themselves as defending liberty.
Time and Place
Historically, both for the region and for the nation, there are good reasons to focus on the antebellum period, generally understood as the years from 1830 to 1860. Southern distinctiveness blossomed after 1830, as the region increasingly set itself apart from the rest of the nation in politics, economics, religion, and philosophy. Several related developments occurred around 1830 that paved the way for regional separatism. Among these events were the growth of a northern abolitionist movement, the most famous slave revolt in U.S. history, a definitive decision by Virginia to maintain slavery, and a bitter struggle over tariffs. By the early 1830s, in light of these occurrences, the South saw itself as besieged by hostile forces and organized to defend its institutions. Its philosophers increasingly pictured slavery as a positive good; its churches severed their northern connections; its politicians grew more belligerent in defense of southern rights; its people became intensely suspicious of reformist ideas. Then, to safeguard its perceived interests, to protect its distinctive way of life, and to constitute its own version of republican liberty, the South attempted to create a new nation.
Definitions of the South's geographical borders are often fluid and depend on the criteria used. Using economic measures, for example, one might define the antebellum South as the fifteen slave states. Employing a political yardstick, another definition would focus on the eleven states that seceded from the Union to form the Confederacy, and would thus exclude the slave states of Delaware, Maryland, Kentucky, and Missouri. Applying cultural benchmarks such as dialect and social habits, one might even include parts of some free states in a definition of the South. In essence, there was a central core of Deep South states that included most areas that joined the Confederacy and where southern distinctiveness was strongest, and there were transitional zones of southern influence to the north and west.
Inside the South there existed considerable geographic diversity. The climate was generally warm, normally well watered, but nowhere entirely frost free. In the Appalachian and Ozark Mountains, the climate was cooler and the soil generally poor. Swamps and sandy tracts dotted the coastal plains and were often unsuitable for productive agriculture. Because of early frosts, cotton did not generally thrive in the Upper South, roughly the area north of central Tennessee, and the cash crop was often tobacco or wheat. On the other hand, much of the Lower South, especially the humid climate and rich black soil of the Mississippi Delta, was perfectly suited to production of enormous crops of cotton. Coastal South Carolina and Louisiana were warm enough and wet enough to support the cultivation of rice and sugar cane as well.
Plantations and the Antebellum Economy
The antebellum South was a slave society, but most white southerners owned no slaves. In 1860, slave-owning families composed roughly twenty-five percent of the region's white population. Planter families, usually defined as possessing at least twenty slaves, were much scarcer, comprising only some three percent of southern whites. Yet plantation slavery thrived in antebellum years and continued to expand westward. The key crop was cotton. The South was the world's leading producer of this commodity, which was a vital component of the global economy. Demand for cotton continued strong through the 1850s, and southern cotton fed the world's textile mills. During the 1850s, the South exported more than $100 million worth of cotton per year, comprising more than fifty percent in value of U.S. exports.
Slavery facilitated large-scale, profitable agricultural operations, providing economic opportunities not available in the free states. In most areas, farming would not support high enough wages to attract a reliable work force. Plantation owners, on the other hand, purchased their laborers, provided them with housing and sustenance, and made tidy profits. American slaves were defined as chattel, that is, as moveable property, and few legal restrictions hindered their exploitation. Not tied to the land like Russian serfs, American slaves could be relocated at the will of the owner. Owners were free to pursue economic gain even to the point of breaking up black families. In some areas, particularly in the east, slave sales were crucial to plantation profitability. Plantations enjoyed the advantage of economies of scale. They purchased supplies in bulk at low prices and produced a large enough crop to make money, even if profit per unit was relatively low. Though concentrating on cash crops like cotton, plantations often produced much of their own food and thus reduced overhead expenses. On several levels, then, a plantation was a rational and profitable business investment.
Although there were many variations, plantation management was often quite efficient. Planters used positive incentives to motivate their workers, such as prizes for the most cotton picked or for the most corn shucked. Also present was the negative incentive of the whip. Most cotton plantations used the gang system of labor management in which groups of slaves, often twenty or so, worked systematically at a task throughout the day under supervision of an overseer. Rice-growing areas typically used the task system in which slaves were assigned a specific amount of work per day and toiled with minimal supervision. When the task was finished, the workday ended. In both systems, men and women worked the fields, but men generally did heavy jobs like plowing and women such domestic chores as sewing.
Plantation slavery was a distinctive way of life, not simply a business proposition. Other investment opportunities were available in the South that yielded greater returns than did plantations. For example, southern industrialists, such as William Gregg of South Carolina, often earned higher profits operating factories than planters did farming. But because the southern social ideal was to become a planter, most investment capital nonetheless flowed into agriculture. Even those who made their money as merchants or manufacturers often invested their profits in land and slaves. Most importantly, the relationship between master and slave was qualitatively different than between employer and wage earner. The slave owner invested not just in labor time but in the actual laborer. At least in theory, he had a vested interest in maintaining the health and welfare of the worker, to an extent that employers of hired workers did not. Plantation owners directed the work of slaves but also claimed to safeguard them in sickness and old age. They sometimes equated their role as master with that of a father caring for dependent family members. Many avoided the image of the hard-charging capitalist and embraced the role of manorial lord.
Slavery was a relatively adaptable labor system whose use was not confined to large plantations. On small farms, it was common for slaves to work in the fields beside their owners. Other slaves were rented out, providing cash income for slave owners. Some slaves hired out their own time, receiving wages and remitting a portion to their masters. Industrial concerns used both slave labor and free labor, and slaves worked in iron foundries, textile mills, mines, saw mills, and steamboats. Southern industry developed more slowly than industry in the northern states, but compared with most countries, including many in Europe, the antebellum South experienced substantial industrial growth, including construction of an extensive railway system.
By 1860, the region was one of the wealthier areas of the world, and its per capita income had increased rapidly for the previous twenty years. Relative abundance was widespread and even trickled down to slaves. Slaves ate plain food, mostly corn and pork, but these staples were often supplemented with garden vegetables, fish, and wild game, a diet that provided plentiful energy and sufficient nutrition. Clothing and housing were not luxurious but generally were not much worse than those of poor whites. In material terms, slaves in the antebellum South had a higher standard of living than did many ordinary folk in other countries, much higher, for example, than the standard of living of eastern European peasants.
Meanwhile, the majority of southern whites were neither rich nor poor. Most lived in families headed by yeoman farmers who possessed land but no slaves. Such farmers often practiced an agriculture designed to produce sufficiency and to minimize economic risk rather than to maximize profits. Most of their cultivated land went into food crops, such as corn and sweet potatoes, but they also raised pigs and cattle. Yeomen grew cotton and tobacco to supplement these foodstuffs and thus generated cash to purchase commodities they could not themselves produce. Achieving partial self-sufficiency through this balanced style of farming, yeomen families possessed a degree of independence from market fluctuations.
The People
Some nine million people lived in the eleven states that joined the Confederacy in 1861, and slaves made up about 40 percent of the population. Compared to the rest of the nation, the antebellum South was overwhelmingly rural, as the vast majority of blacks and whites engaged in agriculture. Of the ten largest cities in the United States in 1860, only New Orleans and Baltimore were located within the region. Immigrants tended to avoid the South because wage-paying jobs were scarce. Nonetheless, there were some immigrants, especially Irish refugees, who settled in cotton ports such as Savannah. The region's population continued to grow, quite rapidly in western areas such as Texas, and more slowly in the East, but its population did not increase as rapidly as in the free states. As the South grew more distinctive, its status as a minority within the Union became clearer.
Southern white society had numerous class divisions. Its big planters were among the wealthiest of all Americans, while some ten percent of white families possessed no land and little other property. In economic terms, most whites stood somewhere between these extremes as members of the yeoman order. Clashes and resentments existed, but several factors mitigated class conflict. In a growing economy, upward social mobility was possible and poorer whites of ten sought to emulate rather than to denigrate planters. Planters shared interpersonal connections with other whites, including kinship, commodity exchanges, and church membership. Common identity as citizens and free men also tied whites together. In contradistinction to slaves, white men defined themselves as independent agents, and even if poor, tended to be little patriarchs who professed to rule their wives and children.
Such men zealously guarded their social reputations, and a violent code of masculine honor thrived in the region. Free men were expected to avoid public humiliation and to resent insults. For many elites, protecting one's honor meant fighting duels. Although dueling was generally illegal and many southerners denounced it, a number of the South's antebellum social and political leaders did fight on the field of honor. Poorer men resorted to knives or fists. The roots of this honor code are partly traceable to Celtic practices brought to America by ancestors of antebellum southerners. But the physical force necessary to maintain slavery, which inured many whites to violence, and the determination of white men to avoid the appearance of servility, contributed mightily to survival of the honor ethic in the South.
Amidst this intensely patriarchal society, southern women carved out fruitful and fulfilling lives. Most white women labored rigorously at household tasks including child rearing, cooking, cleaning, and gardening. Plantation mistresses possessed some leisure, but they also worked hard at supervising servants and nursing sick children. Even more than in the rest of the United States, the lives of southern women were closely linked to the household. Wage-earning opportunities were fewer than in northern states. There was little separation between office and home, as the locus of agricultural production remained in the household. Although free white women sometimes complained about loneliness and hard work, few were neo-abolitionists, itching to escape white male domination. Sharing the racial suppositions of their society and enjoying the advantages of property and freedom, most tended to identify with husbands and fathers, not with slaves.
Even in trying conditions of servitude and racial oppression, African Americans were able to resist many of the dehumanizing aspects of their condition. Only rarely did their resistance result in outright rebellion. Southern slave revolts were short-lived and small in scale compared to those in other slave societies. Individual acts of defiance, including flight, arson, even murder, were somewhat more common, but such actions almost always had grievous consequences for those who participated in them. Most slaves knew firsthand the harshness of plantation discipline and tried to avoid it, and few were prepared to challenge their masters directly or to fight to overthrow the system. They did, however, engage in subtler forms of resistance such as feigning sickness, breaking tools, and pilfering plantation livestock.
Furthermore, African Americans were able to maintain their human dignity by building communities and families. On plantations, the slave quarters were small villages. Living close together, residents provided one another with mutual support and participated in communal rituals, including dances, funerals, weddings, and holiday celebrations. Though unrecognized by law, marriage was normal for slave adults, and after marriage, monogamy was expected. Nuclear families, with a father, mother, and children residing together under one roof, were common but not universal. Fathers sometimes served different masters and were unable to reside with their families. Slave families could not establish truly independent households, for their domestic arrangements were always subject to a master's whim. No laws protected families from being broken up or prevented sexual abuse by the slave owner. Polite society frowned on these practices, but such mistreatment occurred rather frequently.
In 1860, 250,000 free blacks lived in the slave states; the great majority of them lived in the Upper South. Such individuals lived in difficult circumstances, typically eking out small incomes as farm workers. They also suffered social persecution, as they did not possess full civil rights, generally being unable to testify in trials or to vote. Free blacks in the Deep South were fewer in number but usually more prosperous. Often the mulatto off spring of slaveholding fathers, these free people of color frequently worked as skilled artisans for wealthy whites. A small number even became substantial slave owners.
Politics
By 1860, southern states typically allowed all adult white males to vote. With Andrew Jackson elected president in 1828, democracy had become increasingly real for the region but was specifically limited to white men. Riches and refinement faded in importance as criteria for political success. Some social deference toward wealth and education remained, but planters and prominent politicians usually felt obliged to court the goodwill of unlettered yeomen farmers and poor whites. Those excluded from this democracy, however, often suffered—as in the forced westward removal of American Indians. Southern politicians also repeatedly argued that white freedom demanded black slavery, that the reduction of African Americans to the permanent status of manual laborers averted the growth of invidious class distinctions among whites.
Perhaps more than in any other period of southern history, partisan politics thrived in the antebellum era. Voter interest was intense. After 1840, 65 to 75 percent of eligible voters regularly turned out for statewide elections. Democrats and Whigs in the South differed on many issues, especially regarding banks and tariffs, but on slavery there was little difference between the parties. In fact, both parties played games of one-upmanship to see which could pose as the most dedicated defender of slavery. To appear less than ardent in support of the South's peculiar institution meant political death in most of the region. Even association with antislavery forces outside the region was problematic, as each party portrayed the other's northern wing as tainted with abolitionism. Such party rhetoric helped heat sectional animosity to fever pitch.
Yet this virtually unanimous defense of slavery by southern politicians did not automatically translate into rabid secessionism or into consistent advocacy of states' rights. Even John C. Calhoun, the great theorist of states' rights, viewed secession as a last resort and proposed political solutions that would allow the South to protect its interests as a minority within the Union. Henry Clay of Kentucky, the nation's leading advocate of high tariffs and internal improvements, was a slaveholding southerner who, as an avid unionist, had many followers in the region. Zachary Taylor, a Louisiana cotton planter and the last antebellum southern president, was an even stronger nationalist than Clay. Perhaps more popular with southern voters was the position championed by Andrew Jackson, which argued for reducing the scope of the federal government, but disapproved of letting states veto federal action. As late as the final secession crisis of 1860–1861, advocates of disunion had to overcome strong opposition even in the Deep South.
Religious and Intellectual Life
For blacks and whites, religious belief provided psychological sustenance and helped to make sense of the world. Most southern believers were evangelical Protestants. Methodists and Baptists far surpassed other denominations in membership, but Presbyterians and Episcopalians possessed significant social prestige. By the 1820s, on the eve of the antebellum era, southern churches began to attract increasing numbers of people from all social classes, including planters and slaves. Church membership, as a percentage of total population, grew throughout the antebellum era but never comprised a majority of the southern population, either black or white. Many churches had strict behavioral requirements and expelled members for all sorts of moral lapses.
In the 1840s, southern believers created the Methodist Episcopal Church, South, and the Southern Baptist Convention. Both groups broke with their northern counterparts in disputes related to slavery. Both worked energetically to win black converts, through funding missions to the slaves. These missions began in South Carolina in the late 1820s and soon spread across the region. Initially greeted suspiciously by planters, mission advocates eventually convinced slave owners that their message was consistent with maintaining slavery.
Such missionaries had to please both masters and slaves. To maintain access to the slave population, missionaries often preached a message of obedience. On the other hand, church membership remained voluntary so the missionaries had to tailor their message to African American tastes. They therefore addressed a variety of Christian themes, including those that offered solace and psychological liberation to their audiences. Meanwhile, southern churches provided flexible solutions to some problems associated with slavery, allowing, for example, de facto divorces to slave spouses separated by sale.
This evangelizing sank deep roots into the black community, and religion became a vital part of the identity of many black southerners. African Americans often worshiped in biracial churches, in which members attended services together but sat in segregated sections. Even after emancipation, African American believers generally remained loyal to the Baptist and Methodist church traditions, though not to the southern denominations themselves. Religion became one of the most powerful means by which African Americans resisted the dehumanizing effects of slavery. At least privately, southern blacks claimed a moral superiority over masters who disobeyed the tenets of their own religion. They also took solace in God's promises, for individual glory in heaven and for eventual deliverance as a people from bondage on earth.
Simultaneously, southern whites used religion for their own purposes. In frequent debates with northern churches, they championed a nonpolitical church focused on winning converts and getting believers to heaven. For a church to adopt an abolitionist political agenda, they argued, distorted the Christian message and imposed conditions on believers scripture did not justify. Yet such believers saw the Christian message as egalitarian in that God's offer of salvation extended to all—rich or poor, white or black, male or female. Southern churches practiced organized philanthropy, by building colleges, sponsoring missions, publishing tracts, and supporting temperance legislation, but they rarely challenged the South's dominant social order. In fact, religious arguments provided some of the most popular defenses of slavery. These ideas sometimes dealt with Old Testament themes, depicting biblical patriarchs as slave owners who were the chosen instruments of God. More frequently, southern clergymen focused on New Testament notions. They argued that Jesus had not condemned slavery and that human bondage was therefore allowable in Christian society.
Other southern thinkers broke free of scripture. The antebellum South generated one of the most original episodes in American intellectual history, sometimes labeled as the Reactionary Enlightenment. Perhaps more forcefully than any other group in American history, some southern thinkers severed connections with principles of natural rights and the social contract. Sociological theorists, such as George Fitzhugh of Virginia and Henry Hughes of Mississippi, upheld the virtues of inequality, tradition, and social duty. Well-read in contemporary scholarship, these men argued that slavery was a beneficial system that protected workers from the vicious competition of free society, providing them with protection from well-meaning owners. Also part of the pro-slavery argument were racial theories, propounded by such scientists as Josiah Nott of Alabama, which argued that blacks and whites belonged to different species.
Conclusion
The antebellum South was the most prosperous and self-confident slave society of modern times. White southerners were ferociously protective of their own liberty, and most, whether slaveholders or not, believed their independence and economic self-interest best served by the preservation of human bondage. Their politicians, ministers, philosophers, and scientists—often able and articulate men—assured them of the righteousness of their way of life. Critical outside voices were ignored. Slaves knew the cruel side of the South, experiencing the special sting of servitude in a land that prided itself on freedom, but they were not allowed to speak. Only the bitter dregs of defeat would humble this proud society and set its captives free.
Bibliography
Ambrose, Douglas. Henry Hughes and Proslavery Thought in the Old South. Baton Rouge: Louisiana State University Press, 1996.
Bauer, K. Jack. Zachary Taylor: Soldier, Planter, Statesman of the Old Southwest. Baton Rouge: Louisiana State University Press, 1993.
Berlin, Ira. Slaves without Masters: The Free Negro in the Antebellum South. New York: Pantheon Books, 1974.
Faust, Drew Gilpin. James Henry Hammond and the Old South: A Design for Mastery. Baton Rouge: Louisiana State University Press, 1982.
Fogel, Robert William, and Stanley L. Engerman. Time on the Cross: The Economics of American Negro Slavery. New York: Norton, 1989. Controversial classic which showed that plantations were successful business operations.
Fox-Genovese, Elizabeth. Within the Plantation Household: Black and White Women of the Old South. Chapel Hill: University of North Carolina Press, 1988. Nuanced and thoroughly researched, it is much the best book on southern women's history.
Genovese, Eugene. Roll, Jordan, Roll: The World the Slaves Made. New York: Vintage Books, 1974. Masterpiece that portrays African Americans as actors in southern history, not mere victims.
Horsman, Reginald. Josiah Nott of Mobile: Southerner, Physician, and Racial Theorist. Baton Rouge: Louisiana State University Press, 1987.
Kolchin, Peter. Unfree Labor: American Slavery and Russian Serfdom. Cambridge, Mass.: Belknap Press, 1988.
McCurry, Stephanie. Masters of Small Worlds: Yeoman Households, Gender Relations, and the Political Culture of the Antebellum South Carolina Low Country. New York: Oxford University Press, 1995.
McWhiney, Grady. Cracker Culture: Celtic Ways in the Old South. Tuscaloosa: University of Alabama Press, 1988.
Oakes, James. The Ruling Race: A History of American Slaveholders. New York: Vintage Books, 1983.
Quist, John W. Restless Visionaries: The Social Roots of Antebellum Reform in Alabama and Michigan. Baton Rouge: Louisiana State University Press, 1998.
Wyatt-Brown, Bertram. The Shaping of Southern Culture: Honor, Grace, and War, 1760s-1880s. Chapel Hill: University of North Carolina Press, 2001.
The New South
The expression "New South" has been used and reused in a variety of contexts; in contemporary usage it connotes an emphasis on economic modernization as a cure for regional ills. In historical literature, however, the term has a more precise meaning; it refers to the campaign by journalists and others after Reconstruction for a new orientation for the southern economy. The New South promoters called for a program of economic diversification and industrial development, based on overt solicitation of outside investment.
The New South concept wasn't that new; even in the antebellum South there had been calls for economic diversification and industrialization. A series of commercial conventions, along with manifestoes by southern nationalist sources such as De Bow's Review, urged industrialization. During the Civil War the Confederate government's prodigies of wartime production demonstrated the possibility of sweeping industrialization. Defeat, moreover, encouraged a regional reappraisal and demands for economic change. But the political bitterness of Reconstruction distracted public attention; it stilled southern white enthusiasm for an economic program that involved cooperation with northern investors. Only after Redemption, the restoration of white supremacy in 1877, did southern opinion leaders turn their full attention to regaining commercial prosperity. As the national economy boomed in the early 1880s, the improved prospects stirred calls for action. Slavery and the vast financial investment it represented were gone, and, while the plantation system had stabilized after the ruin of Civil War and emancipation, agriculture showed little prospect of growth. But northern industry was expanding dramatically, and Southern journalists and spokespeople rhetorically embraced the national trend.
Even with the losses that the elimination of slavery represented for plantation owners, those envisioning a New South could discern some benefits from ruin. Before the war, the slave states had been notoriously resistant to industrial and urban growth, especially the Deep South region. The profitability of staple crop production under slavery had long discouraged alternative investments. The most striking example of this tendency was in textile production, for while the raw material was near at hand, cotton mills nonetheless remained few. Before the war, the northern states demonstrated marked economic development and consequent transportation and educational advances. For southerners, the sectional controversy with the North had limited the appeal of outside immigration and the entrepreneurial values that would facilitate industrial growth. Both the mores of the slaveholding elite and the structure of the economy had kept industrial development at a rudimentary level, and much of what had existed perished in the war. But the elimination of slavery and the overthrow of the plantation elite eliminated these obstructions to economic diversification. Furthermore, Reconstruction, whatever the cost, had encouraged the spread of a railroad network that could facilitate economic diversification. The region's low wages, weak unions, and the practice of leasing prison inmates to private individuals as laborers had obvious appeal for outside investors as well.
Economic diversification became a priority once Reconstruction ended, at least from the point of view of the region's dominant classes. Investment capital was scarce in the still-impoverished South, however, and the bankrupt and downsized southern governments were incapable of spearheading economic development after Redemption. Outside investment was imperative if industrialization was to happen, and this could take place only with the aid of northern investors and the benign encouragement of the Republican-dominated Federal government. There was also a growing understanding that Republican high-tariff policies—wrong as they were by states' rights principles—might nonetheless facilitate southern industrial development.
Given the partisanship remaining from the struggles of the Civil War and Reconstruction, selling collaboration with the Yankee foe was a sensitive matter. The calls for a New South provided an intellectually respectable rationale. The priority was to persuade skeptical northern investors and the southern dominant classes that they could profit by cooperation, and with positive, or at least defensible, results. The general theme was that the nation must move beyond the bitterness of the war to embrace a new era of industrial prosperity and progress. For civic leaders and promoters of growing urban railroad and industrial centers like Atlanta and Birmingham, this rhetoric had obvious appeal. In the Georgia piedmont, the public campaign for investment textile mills took on evangelical overtones, touting industrialization as the salvation of the white laboring class.
Henry Grady (1850–1889), the youthful editor of the Atlanta Constitution, popularized the term "New South" and was its premier spokesman. Grady was troubled by the national public's negative response to Confederate rhetoric, but with the election of Democrat Grover Cleveland as president, a more conciliatory and optimistic approach seemed opportune. In 1886, Grady attracted public attention for his program of national reconciliation before a northern business audience. Before the war, he observed, slavery and agriculture could not sustain healthy economic development. In contrast, "the new South provides a perfect democracy," with "a hundred farms for every plantation, fifty homes for every palace—and a diversified industry that meets the complex need of this complex age" (Bryan, Henry Grady or Tom Watson? The Rhetorical Struggle for the New South, 1880–1890, p. 105). Grady also hoped to demonstrate that practical southerners had moved beyond the bitterness of the war. In Grady's words, "we have sowed towns and cities in place of theories, and put business above politics." New leaders in rising cities would provide the flexibility needed for a region reborn.
Grady, and similar spokesmen, like Henry Watterson of the Louisville, Kentucky, Courier-Journal, performed a difficult balancing act. For northern audiences, Grady conceded that it was just as well that the Confederacy lost. The aristocratic ethos of the slave regime had yielded an economically stagnant, caste-ridden society. Grady argued that only economic prosperity could move the region beyond its heritage of sectional bitterness. He urged northerners and southerners to cooperate to move into the future together. This conciliatory rhetoric assured Yankee businessmen that they could make a positive contribution through their investments, and that they would not be subjected to northern criticism for funding sectional extremism. For white southerners, Grady praised the nobility of the departed culture of the old plantation South, and he praised the heroism of the lost cause and its adherents. However, his major emphasis was on the economic limitations of the slave system, and the degree to which it inhibited needed diversification. Grady sentimentalized the values of the Old South, but only to laud an urban, industrial New South in which these values had little place.
To forestall regional criticism, Grady assured southerners that economic modernization would not damage plantation agriculture or challenge the racial order too drastically. The distinctive New South enterprise, cotton textile production, was concentrated in the piedmont areas of the Carolinas and Georgia, well outside the Cotton Belt. Textile production was promoted as suitable work for white laborers, and planters were assured that African American labor would not be sought. This New South promise, at least, was borne out; textile laborers remained overwhelmingly white until after the civil rights era. On the other hand, industries like the coal and steel production around Birmingham featured a significantly biracial workforce.
Perhaps the most sensitive obstacle to the New South program of sectional reconciliation, given the Civil War legacy, was the future status of the African American population. It was in this area that the underlying contradictions of the New South approach were most obvious. Before southern audiences, Grady openly proclaimed himself a white supremacist and depicted social segregation as the cornerstone of southern society. He also engaged in a heated press debate with the South's most well-known racial liberal, George Washington Cable. In Grady's tautological formulation, "the supremacy of the white race of the South must be maintained forever, and the domination of the negro race resisted at all points and at all hazards—because the white race is the superior race" (Ibid., p. 49). He repeatedly denounced the proponents of Radical Reconstruction in their efforts to interfere with southern racial practices, maintaining that the concept of social equality was "monstrous" and "impossible."
Despite these racist statements, and within the context of segregation and white supremacy, New South rhetoric tended to emphasize its relative moderation. As Grady pointed out, "we have planted the schoolhouse on the hilltop and made it free to white and black." Grady and his fellow publicists did not target their rhetoric toward the African American population, but it was important to them that their northern audience see proponents of the New South as reasonable—at least in terms of the lowered national expectations after Redemption. The New South model thus encouraged a certain businesslike decorum on racial matters, with proponents predicting that prosperity would improve race relations. Grady and his colleagues emphasized that economic diversification would provide opportunities for black people as well as white, and they tended to oppose lynching, disfranchisement, and other forms of overt racial persecution. Race riots and disorder, after all, would deter outside investment. Ironically, it was only the emergence of African American Booker T. Washington, an educator whose conservative views on civil rights for blacks attracted the support of wealthy white businessmen and politicians, that papered over the inconsistencies of the New South rhetoric on race and gave the whole approach a persuasive spokesman.
The 1880s saw the heyday of the New South movement, aided by northern public willingness to view the new regional emphasis as a positive development. This acceptance presented a plausible rationale for the post-Redemption southern social order, and many former critics of the South endorsed it. For example, the ex–Radical Republican William D. "Pig Iron" Kelley of Pennsylvania, himself the near-victim of a Reconstruction riot, now hailed the New South as finishing the work of national reunion. Northerners, moreover, were mollified by the open admission of the failings of the Old South, which paralleled many of the criticisms of the antebellum free labor critique of slave society. Aided by a widespread sense that the Reconstruction intervention had failed, the national press was generally supportive of the New South vision, seeing it as part of the wider process of reconciliation. Inevitably, however, southern criticism of the priorities of the movement gathered from a variety of directions.
From the beginning, there was dissent against the New South priorities from those most invested in the memory of the Old South and the rebellion. Former leaders like Jefferson Davis and Alexander Stevens, for example, opposed dilution of traditional southern political values, especially states' rights. Various ex-Confederate generals weighed in against forgetting the great struggles of the war in the rush toward interregional commercial cooperation. The battle to lead southern opinion took on a generational quality, as the leaders of the Old South confronted younger, urban New South publicists. The Old South dissenters, often elitists identified with the plantation regime, were articulate and had strong emotional appeal but they were clearly doomed to diminishing relevance. In social terms, the greater challenge was the gathering agrarian revolt that directly opposed the priorities of the New South publicists.
After the late 1870s, dissident activity had grown among the hard-pressed farmers of the hill districts, who were faring badly in the postwar decades. Local protest movements often took the form of "green backer" candidacies opposing the dominant Democratic leadership, most spectacularly the "Readjuster" party, which gained power in Virginia. These dissidents tended toward anti-corporate, antimonopoly sentiments, and they demanded inflation of the currency to aid debtors. Agrarian discontent spread across the southern (and western) states in the late 1880s; it took the form first of the Farmer's Alliance and, eventually, the Populists of the 1890s, a full-scale third-party challenge to Democratic rule. The agrarian movement demanded aggressive government action to provide for the needs of farmers through inflationary economic policy, direct federal loans to farmers, and regulation, or even nationalization, of railroads and other corporations. Though the Populist revolt was beaten back by the late 1890s—aided by electoral fraud and an improving economy—the agrarian movement permanently redirected discourse away from the New South priorities.
After the defeat of the Populists, emerging southern "demagogues" voiced a class-based rhetoric of hostility toward outside business interests, along with a flamboyant racist discourse in defiance of national norms. Populist rhetoric imbued turn-of-the-century Democratic politics, which substituted agrarian symbolism and white supremacy in place of the drastic reform the real Populists had demanded. Still, the rhetorical climate had changed by the Progressive era. Plebeian tribunes like Senator Jeff Davis of Arkansas, for example, emphasized hostility toward northern insurance companies in his electoral campaigns. South Carolina's Ben Tillman favored higher taxes and rate regulation for railroads, as well as some limitations on child labor. Similarly, demagogues such as James Vardaman and Theodore Bilbo of Mississippi favored raising taxes on corporations to pay for Progressive regulation and government expenditures to benefit the white rural poor. Other leaders, like Cole Blease of South Carolina, spoke more directly to the class resentments of white textile workers. These leaders were often less hostile toward northern corporations in private than their public statements might suggest. Still, by the early twentieth century, southern political discourse became less enthusiastic about promoting northern corporate expansion than had characterized the New South heyday.
Nevertheless, the general New South concept and terminology of outside investment and economic growth as a regional remedy, and specifically as a means of over-coming the legacy of slavery and racism, has remained in the political discourse to the present day.
Bibliography
Ayers, Edward L. The Promise of the New South: Life after Reconstruction. New York: Oxford University Press, 1992.
Bryan, Ferald Joseph. Henry Grady or Tom Watson? The Rhetorical Struggle for the New South, 1880–1890. Macon, Ga.: Mercer University Press, 1994.
Foster, Gaines M. Ghosts of the Confederacy: Defeat, the Lost Cause and the Emergence of the New South, 1865–1913. New York: Oxford University Press, 1987.
Gaston, Paul M. The New South Creed: A Study in Southern Myth-Making. New York: Vintage Books, 1973.
Woodward, C. Vann. Origins of the New South, 1877–1913. Baton Rouge: Louisiana State University Press, 1971.
———. Tom Watson: Agrarian Rebel. Savannah, Ga.: Beehive Press, 1973.